Analysis of Business Management in the Hospitality Industry

This presentation provides an in-depth analysis of the factors affecting business management in the hospitality industry. It covers the political, economical, social, technological, legal, and environmental factors that impact this industry. Additionally, it discusses the strengths, weaknesses, opportunities, and threats in the hospitality industry.

Business management

Political factors
Diverse political scenario
Emergence of diplomatic issues
between the countries
Emergence of terrorism
Enhancement of trade and
business agreements

Economical factors
Average purchasing power of the
global customers is increasing
Acquisitions and mergers
Emergence of local brands

Social factors
Providence of personalized
services
Increase in trend of global
tourism
Rapid change in the social
pattern and trend

Technological factors
Online hotel booking and prepaid
cards
Technology in the hospitality
industry is rapidly changing

Legal factors
Diverse legal procedures
Legal formalities are different in
different countries.

Environmental factors
Number of laws and regulations
in relation to the protection of the
environment are being initiated
by different governments.
Accor is having certification for
following certain environmental
standards.

Strengths
Extensive brand value
Diverse service portfolio
Accor is having the access to
huge expertise and financial
resources.

Weaknesses
Higher fixed cost
Restricting them to invest in
different areas in order to take on
the domestic rivals.

Opportunities
Economy of the developing
countries is rapidly enhancing
Increase in the diplomatic
partnerships and agreements
between the countries

Threats
Emergence of political issues
such as terrorism
Increase in competition.

Reference
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Vahlne, J.E. and Johanson, J., 2017. The internationalization
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Thank you…