Business Management | Hyatt Hotel Corporation

Running Head: Business Management
BUSINESS
MANAGEMENT
[Document subtitle]
[DATE]
[COMPANY NAME]
[Company address]

Business Management 1
Contents
Introduction................................................................................................................................2
External Environmental Analysis..............................................................................................2
Competitor Analysis...............................................................................................................3
Customer Analysis.................................................................................................................4
Internal Analysis........................................................................................................................4
Synthesis....................................................................................................................................5
SWOT Analysis.........................................................................................................................5
Portfolio of Innovative Options.............................................................................................6
Viability of Innovative Options.............................................................................................7
Implementation of Strategies.................................................................................................8
Recommendations..................................................................................................................8
References..................................................................................................................................9

Business Management 2
Introduction
The objective of the paper is to enlighten the reader with the information about the service
company Hyatt. Hyatt Hotel Corporation, commonly known as Hyatt is an American
multinational company present in hospitality segment that is headquartered in Riverside Plaza
area of Chicago. The company provides premium services through their products and service
offering in the worldwide environment. The organization holds more than 850 hotels and
resorts in the worldwide market. Further, below mentioned is the list of problem statement
affecting the productivity of the hotel chain explained along with the use of innovative
options for the success of the organization. Validation of the strategies and action plan would
successfully help the hotel chain to incorporate strategies in the worldwide environment.
More details about the strategies implemented for the hotel are mentioned below:
External Environmental Analysis
Political: US is the most powerful nation in the world due to which the government
management appropriate political stability so as to government other nations. Donald Trump
is the current president of the nation who manages all international relations of the country.
Economic: most of big firms like Apple, Microsoft are present in the country and contribute
towards the economic development of USA. GDP of USA is growing with a rapid speed and
it is increasing purchasing power of people as well. However, emergence of COVID-19 has
collapsed the functioning of several companies in USA. The economy has been affected
rapidly as thousands of people are getting contaminated daily (Hurdawaty, and Pratama
2019).
Social: people in USA loves their freedom and give it major importance in their life as well.
The country has third most biggest population in the world and there is presence of diversity

Business Management 3
among population as well. Education and technology are two most prominent industries
present in USA. People present in USA are educated and take decision with their minds.
Technological: technology is the biggest and most profitable industry in USA that provides
several opportunities to the companies present in the nation. Companies appropriately make
use of technology to strengthening the position of the business (Gitman, et. al., 2018).
Environmental: usually the environment USA is occupied with climate, geography and
wildlife. Diversity has increased the attractive features of the nation but with the emergence
of COVID-19, the environment and tourism has rapidly depleted. The environment of USA is
wasted because of emergence of Corona virus.
Legal: the legal environment of USA is extremely complicated as the government is tries to
protect the clients and monitor the functions of the companies on a regular basis.
Employment laws help the people to work effectively with getting appropriate rights with
them as well.
Competitor Analysis
Two biggest competitors of Hyatt hotels are Marriott and Hilton hotel chain. The hotel chain
is facing extreme competition in the environment. Marriott and Hilton both the organizations
have larger operations than Hyatt hotel chain. Marriott has total 7349 properties in the world
till 2019 and Hilton holds 5757 locations in the world while Hyatt has only 913 hotel chains
in the world. This clearly explains that the profitability of the competitors is also high in the
worldwide environment. Hyatt holds $ 5 billion revenue while Marriott had revenue of US $
20.75 billion in 2018. In the year 2018, Hilton earned US $ 8.90 billion in the world.
Furthermore, it is not easy for new companies to enter in this industry because it requires
huge investment; thus, there is low threat of new entrants. Competitive rivalry is extreme