BUSINESS MANAGEMENT.

Running head: BUSINESS MANAGEMENT
Business management
Name of the student
Name of the university
Author note

1BUSINESS MANAGEMENT
Executive summary
The aim of this report is to discuss about the potentiality of a new business model in New
Zealand. It is recommended that Medigo will be introduced in the e-business by offering online
medical services. In doing so, this report discussed about different elements of the e-business
such as the mission statement of the new entity, goals and business models to be followed. It is
concluded that they should follow online marketplace and aggregator business models. The
service mix strategies are also discussed along with identifying the core competitors of Medigo.
It is concluded that competition for Medigo will be higher in the near future.

2BUSINESS MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Mission statement........................................................................................................................3
Goals............................................................................................................................................4
SMART objectives......................................................................................................................5
Value propositions.......................................................................................................................7
Business models...........................................................................................................................7
Service mix strategy....................................................................................................................8
Determination of the target market..................................................................................................9
Quantitative analysis..................................................................................................................10
Competitor analysis.......................................................................................................................11
SWOT analysis..........................................................................................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13

3BUSINESS MANAGEMENT
Introduction
In the current business scenario, e-business is one of the most popular and emerging
business concepts for the entities. This is due to the fact that internet boom has given huge
opportunity and e-business is having no geographical limitations in their operation. However,
initiation of the e-business will prove successful only when the proper value proposition can be
delivered to the target customers (Veit et al., 2014). Hence, the industry should be identified for
the maximum potentiality from the e-business along with offering added value propositions to
the customers. New Zealand is one of the leading countries with having improved healthcare
services and good number of entities operating in this sector. This sector is already saturated and
chances if gaining profitability is less. However, with the help of the e-business concept,
profitability can be gained from the existing resources. Medigo will operate in the healthcare
sector in New Zealand and will offer online healthcare services across different segments
(Mazzarol, 2015).
This report will discuss about the business model and concepts to be followed by Medigo
along with discussion on their analysis of the target market customers. In addition, this report
will also identify the major potential competitors for Medigo and compare them with the value
proposition of Medigo. SWOT analysis will be done to identify the competencies of them and
the extent to which they can be successful in the business.
Mission statement
The mission statement of Medigo will be to offer the holistic healthcare services to the
customers in minimal cost and to the reach the services to every corner of the country. Thus, the
inclusion of different types of services to be offered in the mission statement will help to aware