Analysis of E-Business Infrastructure and Strategies of Amazon

Running head: E-BUSINESS
Name of the Student
Student ID Number

1
E-BUSINESS
Introduction
This paper deals with the analysis of the infrastructure of the information technology with
the e-marketing strategy and the e-business strategy of the selected e-commerce organization.
This essay also discusses the customer value proposition of the organization, along with the
revenue model of the organization. In this paper, the e-commerce organization that is selected is
Amazon. The analysis of the e-business is done in this paper.
The company Amazon first got launched in the year 1995 in the form of the websites,
which was only concerned with selling books at that time. The founder of this company is Jeff
Bezos, whose vision was to see the company grow explosively and the domination of e-
commerce. He always knew that he wanted the company to be "an everything store" company
(Ahern, 2013). He had this vision from the very beginning when he started the company.
Initially, this company just started as a marketplace online, but some years later, this business
expanded to sell various things like video games, electronics, software, toys, apparel etc.
The products that are offered by Amazon include DVDs, beauty products, health as well
as personal care items, kitchen items, to name a few. The services that are provided by Amazon
Web are cloud-based products, which includes databases, developer tools, security as well as
enterprise applications, management tools, to name a few.

2
E-BUSINESS
Discussion
Business Model of the Organization
Firstly, the value proposition is defined in the form of a statement which answers as to
why someone should do business with a particular organization. It should have the power in
order to convince potential customers as to why the product or the services provided by the
particular organization will be of great value to them as compared to those offerings which are
similar from the competitors of that particular organization (Barnes & Hunt, 2013). The design
of the value proposition plays the role of the key element which is responsible for the success of
the company for the delivery of the products which the people needs. The proposition of the
value of Amazon is seen by the people in the form of "an everything store".
An organization like Amazon consists of multiple value propositions as several target
customers in the various markets get served by the company. The value propositions of the
company range from "easy to read on the go" for the devices such as Kindle to "sell better and
sell more" to the market place of it (Camarinha-Matos, Afsarmanesh, & Rabelo, 2013). The
mission of the company is to be the most customer-centric in the world. It always wanted to be
the place where the customers can discover as well as find anything which they aim to buy
online.
Initially, it started in the form of an online book store but eventually the internal
developments, and the company began offering a suite of value proportions to very distinct
customers sometimes. For example, in the case of prime, it represents the value proposition of
online convenience, which is quintessential. An audience of people is served by the prime who

3
E-BUSINESS
tends towards being in a hurry (Gerrikagoitia et al. 2015). If the audience needs something, they
need not be bothered for going to a shop would not wait for a single day before the product gets
delivered. Moreover, free, fast delivery is bundled by Amazon.
A revenue model helps in the description of the structure of how incomes or revenues are
generated by a particular company. The revenue model of the company consists of Amazon
claiming itself to be a market of the mass. The company possesses many numbers of physical
assets like the centres for distribution as well as the film studios. The key asset is the mechanical
foundation of the company, which in turn is fundamental for working of the business on a daily
basis (Laudon & Traver, 2016). The company works on one of the databases that are biggest on
this planet.
In the case of the market space, the transaction of the traditional marketplace is
eliminated. It consists of an environment where the electronic exchange is communication as
well as information-based. Amazon sells a variety of products like garments, grocery,
electronics, musical instruments, kitchen products and many more stuff.
This company acts in the form of an online retailer which sells a various number of
products which includes e-book tablets as well as e-book readers. The site Amazon.com initially
started as an online book store. At present, the business scope has increased at a tremendous rate.
Along with all this, the company provides other businesses with the services of information
technology in the back end (Mazzarol, 2015). This proves that Amazon can also be termed as
one of the diversified businesses.
The top competitors of amazon include Alibaba, Otto, Walmart, eBay, Priceline, Big
Lots, Staples, Family Dollar, Target, SystemMacs, Best Buy, Netflix, Google play store and