Effectiveness of Strategic Decisions by Facebook

Business management
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Introduction
Facebook is a social media platform that is currently among the big four companies of
technological leaders along with companies such as Apple, Google and Amazon. The
organization has more than 2 billion monthly users making it the largest social media platform in
the world. The success of the organization has been made possible by the strategic decisions of
the organization that helped to improve it’s relation with the stakeholders and the society and
deliver high quality products and services (Mariani et.al. 2016)
The aim of the study is to understand the effectiveness of the strategic decisions taken by
Facebook that have allowed it to achieve success in the market and thereby help to understand
the best approaches of strategic decisions that can be taken by business managers to ensure best
results from their operations.
Discussion
The implications of functional decisions of Facebook’s management
The functional decisions that have been made by the management and leadership of Facebook
have several important impacts on the management of the organization. These impacts are
outlined below:
 More efficient management of the employees : the strategic which decisions and
functional decisions of the management in the selection and retention of employees have
helped Facebook to manage it’s employees more effectively while supporting better job
satisfaction and employee retention. This Furthermore have supported the management to
manage it’s workforce and human resources more efficiently.
 Increased engagement with shareholders: The objectives of the organization to focus on
the shareholder’s needs have allowed Facebook to engage in a better manner with them.
This Furthermore has supported the ability of the business to understand the views,
perspective, needs and expectations of the shareholders and assure better profitability for
them thereby earning their trust.
 Improvement in employees competency: through the training and development program
as well as the various skills development programs, Facebook has been able to develop
the competencies of it’s employees allowing them to develop better services and products
for the customers and identify better solutions for the business. This have also allowed
Facebook to inculcate values of creativity and innovation within the workforce.
 Improvement in customer experience: Facebook have always striven towards the
improvement of user and customer experience as an approach towards retaining the
customers and developing brand loyalty. The interface of the website is designed keeping
in mind the customer’s needs and expectations and promote user Friendliness along with
a robust and failsafe design. This have allowed the organization to achieve significant
growths in the customer base.
 Reaching out to new customer basis: The new developments and designs that have
allowed easier access of the Facebook's platform from various devices and development