Impact of Marketing Strategy on Business Performance

Research Proposal

Table of Contents
Title of the Study.............................................................................................................................3
Background of the Research............................................................................................................3
Background of the Research Organisation......................................................................................3
Research Rationale...........................................................................................................................4
Research Questions..........................................................................................................................4
Research Aim and Objectives..........................................................................................................5
Research Methodology....................................................................................................................5
Time Scale.......................................................................................................................................7
References........................................................................................................................................9
Research Ethics Checklist..............................................................................................................11

Title of the Study
The impact of marketing strategy and practices on enhancing the overall performance
and customer base of the business.
Background of the Research
This investigation is basically centred over evaluating the impact of marketing strategy
and practices on enhancing the overall performance and customer base of the business.
Therefore, the intention of this present research is to provide in-sight and out in relation to the
area of marketing strategies and its significance for the business development (Chan and et.
al., 2012). The present globalisation market has created businesses to see the
internationalisation of their operations as a way to remain constant and competitive edge.
Marketing strategy and practices has become the significant tool for any business to remain in
the queue of gaining higher competitive advantage. Therefore, Marketing strategy and
practices are chiefly begins with statistical surveying, in which needs and perspectives and
contenders' items are dissected and proceeds by into publicizing, advancement, circulation
and where appropriate, client overhauling, bundling, deals and dissemination (Hung and et.
al., 2011). Promoting system must worry over conveying more prominent incentive to clients
and the firm at a lower cost. However, business is mainly focuses over implementing suitable
marketing strategies in the manner of attaining growth. In this existing evaluation the analysis
has been based over the study of Aldi, thus it is a privately owned company which has its
major concern over enhancing the operations of the business for the intention of attaining
higher growth and profitability. In the current business time, the essential worry of the
organizations is to executing the successful advertising methodologies and practices to
advance their operations for the sack of enahcning the overall performance (Leonidou and et.
al., 2013).
Background of the Research Organisation
Marketing strategy mainly refers as a tool by which an organisation performs to arrive at
its objective markets. Be that as it may, Aldi is a huge general store chain, which is the
normal brand of two German based worldwide family-possessed rebate grocery store chains
with more than 10,000 stores in around 20 nations, in this manner, the assessed profit of the
business is around €50 billion, which represents the effective development of the business
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