Standardization vs Adaptation: Which Strategy to Choose for Global Business Expansion?

INTRODUCTION
Business management is generally associated with the
running of company which involves major
components like controlling, monitoring, leading,
planning and organization. This process genuinely
helps the business corporate in order to achieve their
goals and objectives.
On the contrary side, adaptation is considered as a
change which is made by the organization in order to
improve their brand image as well as revenue.

Focus of business organizations
Once decision taken by the business organization to tap
the international markets requires a great amount of
planning, thinking and the most important financial
resources. Further, the existing organization who
having a broad market in the UK can think to tap the
global market as these organizations have incurred
huge amount of profits in past one or two decades
and they have so much of revenue so that they can
exist their new venture their.

Adaptation strategy
Adaptation strategy to take account of special
characteristics of each local market. Standardization
of products and services in necessary for the
business venture because all the products and
services are produced according to the needs and
demands of the customers. If consumers do not like
product then organization cannot force them to
purchase their product as it is the customer's
perception.