International Marketing Marks & Spencer Concepts Introduction
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Added on 2020-07-23
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INTERNATIONAL MARKETING Marks and Spencer CONTENTS INTRODUCTION 1 TASK – 1 1 P1 Scope and key concept of International Marketing in Marks & Spencer 1 P2 Rationale for M&S Factors to want to market internationally 2 Opportunities and challenges in the International Market 2 TASK – 2 3 P3 Evaluation of important criteria and selection process for M&S while entering in international market 3 P4 Market entry Strategies 4 TASK – 3 5 P5 Global Versus local debate in Marks and Spencer 5
International Marketing Marks & Spencer Concepts Introduction
Added on 2020-07-23
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