Business Management and Strategic Management

This article discusses the strategic reorganization of The Walt Disney Company and its four major strategic pillars for future growth. The CEO, Robert Iger, has taken important steps to develop the company's revenues, including partnerships with organizations like Apple. The four strategic pillars include direct-to-consumer activities, technological innovation, global expansion, and high-quality content. Direct-to-consumer services and high-quality content are expected to play a key role in the future growth of the company.

Running head: BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
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1BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
Answer to Question 4
Robert Iger has taken many important steps in order to develop the revenues of the
company in an effective manner. The CEO of the organization had started making different
partnerships with organizations like Apple in order to maintain the operations of Walt Disney
in the industry. Robert Iger had started his career in the year 1970 and had also faced many
issues in the terms of his service in the organization. The Walt Disney has been able to
improve the levels of its revenues under the effective leadership of Robert Iger
(Thewaltdisneycompany.com., 2018).
Strategic reorganization was announced by the CEO of The Walt Disney Company in
the year 2018. The organization had aimed at capitalizing on the changes which had taken
place in the media landscape. Future growth is considered to be a major priority of the
company within the industry. The strategic priorities which have been developed by the
company in order to ensure the levels of future growth include, technological innovation,
high-quality content, direct-to-consumer distribution and global expansion (Kane et al.,
2015).
The four major strategic pillars are based on the ways by which the organization is
able to operate in the industry at present and in the future as well.
 The strategy based on direct-to-consumer based activities are based on the
international segment of the organization which can serve as an effective
platform for developing world class content and offering them to the
consumers. The new business segment in this case mainly comprises of the
media businesses which are of international level (Wasko, 2016).
 The technological innovation based activities in the other hand are based on
the ways by which new levels of technologies are able to affect the operations

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of the company. The new technologies will be used by the company in order
to develop the high levels of services which can be offered to the consumers
(Lillestol, Timothy & Goodman, 2015).
 Global expansion is considered to be an important factor which can help in
increasing the levels of revenues and profitability of the organization. The
process of strategic reorganization can also be considered to be an important
factor which is supported by the global expansion based policies of The Walt
Disney Company.
 High quality content is another major part of the strategic reorganization based
process of the company. The development of international channels of the
Walt Disney Company is supported effectively by the high quality based
content developed by the organization (Wasko, 2016).
The four strategic pillars are important for the future growth of The Walt Disney
Company. However, all the four pillars are not highly useful for the growth of the
organization in the future. The development of Direct-to-Consumer services by the company
will play a key role in the future growth of The Walt Disney Company. On the other hand,
the company can also offer high quality content to the customers in order to increase the
revenue levels (Lillestol, Timothy & Goodman, 2015).

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References
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not
technology, drives digital transformation. MIT Sloan Management Review and
Deloitte University Press, 14, 1-25.
Lillestol, T., Timothy, D. J., & Goodman, R. (2015). Competitive strategies in the US theme
park industry: a popular media perspective. International Journal of Culture, Tourism
and Hospitality Research, 9(3), 225-240.
Thewaltdisneycompany.com. (2018). The Walt Disney Company Announces Strategic
Reorganization - The Walt Disney Company. Retrieved from
https://www.thewaltdisneycompany.com/walt-disney-company-announces-strategic-
reorganization/
Wasko, J. (2016). The Walt Disney Company. In Global Media Giants (pp. 25-39).
Routledge.