Strategic Management of Disney Corporation

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysis of external environment:...............................................................................................1
Analysis of internal environment:................................................................................................2
Evaluation of industry development drivers:...............................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic management can be defined as an activity of planning and accessing
requirements of business for the purpose of achieving targets of an organization. Constant
changes in the environment of entity emerges need of regular assessment of strategies for
assuring success of enterprise (Adewale, 2016). Hence, strategic management includes setting of
goals, analysis of competitive environment, evaluation of internal environment of an entity and
planning as well as implementation of strategies in alignment of business targets. This report is
based on study of strategic management activities of Disney's Corporation. It is an multinational
company which is headquartered in United States and serves worldwide. Enterprise was founded
in 1923 by Walt and Roy O Disney. Disney Corporation is a leading corporation that serves in
entertainment sector as well as amusement parks. This report evaluates current business level as
well as corporate strategy of business with the motive of sustaining competitive advantage.
Further, external and internal analysis is done with the utilization of business system model as
well as industry development drivers. Lastly, key strategic issues are identified along with
required recommendations.
MAIN BODY
Analysis of external environment:
External environment can be elaborated as forces or conditions which are outside the
control of enterprise but have huge influence of it. For the purpose of studying external
environment of an enterprise, PESTLE analysis is applied by Disney Corporation. This technique
enables an organization in effective decision making and strategic formulation by evaluating
external environment of enterprise (Bodrunov and Plotnikov, 2019). Following are factors of
pestle analysis along with evaluation of its impact on entity:
 Political: It involves foreign trade policy, corruption, policies related to taxation, trade
restrictions etc. Implementation of free trade policies in United States impacts entity
positively as it provides opportunity to business for expanding its business across globe.
Additionally, stable political conditions in country further serves as a benefit to entity as
it enhances strategic formulation of Disney Corporation.
 Economical: This factor includes interest rate, labour costs, growth rate of economy,
inflation rate, taxation, etc. Increment in disposable income of consumers results in high
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