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Business Management of Tesco Plc

   

Added on  2020-07-23

9 Pages2598 Words54 Views
RESEARCH OVERVIEW REPORTBUSINESS MANAGEMENT

Table of ContentsINTRODUCTION...........................................................................................................................1RESEARCH AIM............................................................................................................................1Aim..............................................................................................................................................1RESEARCH OBJECTIVES............................................................................................................1Objectives....................................................................................................................................1Research question........................................................................................................................2RATIONALE OF THE STUDY.....................................................................................................2SCOPE OF LITERATURE.............................................................................................................3Customer relationship management............................................................................................3Significance of CRM...................................................................................................................4Factors that affect CRM practices...............................................................................................4CONCLUSION................................................................................................................................5Conclusion...................................................................................................................................5Significance of the research........................................................................................................5REFERENCES................................................................................................................................7

INTRODUCTIONCustomer relationship management (CRM) is considered as one of the essential approachthat support business unit in developing long term profitable relationship with the consumers.Customers are the essential part of business, their retention help the organization in sustaining inthe market for longer duration (The Role of Customer Relationship Management System inPerformance of New Enterprise, 2012). It is the tool that supports entities in maximizinginteraction with potential buyers and understanding their needs and requirements. Accordingly,company makes its strategies so that it can fulfil these needs of customers and can make themloyal towards the brand. Current study is based on Tesco plc, it is the multinational retail firm. It has earned theposition of grocery market leader in UK. Currently company has approx 6553 stores across theworld. Its main aim is to provide satisfactory quality products to consumers at affordable rates.Present research will focus on importance of customer relationship management for theorganization (Customer relationship management: an introduction, 2016). Furthermore, it willpay attention on factors that impact on CRM practices of the business unit. At the end of thestudy suggestion will be give regarding CRM strategy so that Tesco can develop strongrelationship with the consumers and can enhance its profitability to great extent. Report will have several chapters. It will include introduction part in which overview ofthe project will be given. After that aim and objective will be framed and research questionsrelated to the topic will be formulated. Next part of the report would be literature review, in thissection review of earlier literatures will be done in order to develop understanding about thecustomer relationship management and its significance for the business unit. At the end of thereport entire study will be summarized and valid conclusion will be drawn. RESEARCH AIMAim“To analyses importance of customer relationship management (CRM) for the organization: Astudy on Tesco”RESEARCH OBJECTIVESObjectivesTo explain conceptual framework of customer relationship management.To identify significance of CRM for the growth of the company.1

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