Report on Research Skills And Project Management - Next PLC
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Added on 2020-06-03
Report on Research Skills And Project Management - Next PLC
Added on 2020-06-03
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RESEARCH SKILLSAND PROJECTMANAGEMENT
Table of Contents INTRODUCTION AND BACKGROUND...................................................................................3Overview to business situation....................................................................................................3Rationale of the research..............................................................................................................3Aim..............................................................................................................................................3Objective......................................................................................................................................3Research Questions......................................................................................................................4Significance of research ..............................................................................................................4Scope of the Research..................................................................................................................4Conceptual framework analysis...................................................................................................5Structure of research....................................................................................................................6LITERATURE REVIEW................................................................................................................6METHODOLOGY (1500).............................................................................................................10Research approach and design...................................................................................................10Sampling technique....................................................................................................................10Research tools............................................................................................................................10Justification to qualitative approach..........................................................................................10Data collection method..............................................................................................................10Validity and reliability...............................................................................................................10Ethics and confidentiality..........................................................................................................10Demographic profile of respondents..........................................................................................10PROJECT PLAN (500)..................................................................................................................10REFERENCES..............................................................................................................................10Illustration IndexIllustration 1: Network Diagram....................................................................................................17Illustration 2: Gantt Chart..............................................................................................................18
INTRODUCTION AND BACKGROUNDOverview to business situationNext PLC is multinational British clothing company selling its services across the globe.The business deals in various types of Apparels and services its services online and offline. It hasbeen analysed that the company do not have appropriate customer relationship management dueto which the enterprise lacks in connecting with its potential consumers. The lacking consumermanagement system impacts the secures of entity as Next is unable to determine and solveconsumer queries. The internal management for the firm is systematic and have smooth flow ofbusiness operation by the external interaction on management with is buyers is poor due towhich it has become necessary for the entity to implement customer relationship managementsoftware. Rationale of the researchThe principle behind this research is to make a plan for implementing CRM software inNext Plc in order to establish effectiveness and efficiency in communication with buyers.Further, it is important for the scholar to determine the use, importance and effects of softwarebefore implementing it in an organisation. In addition, it is necessary for the researcher todevelop a clear and accurate understanding over the customer relationship management softwarein order to analyse its positive and negative impacts on the company (Customer relationshipmanagement (CRM), 2017). Thus, it will assist the researcher in improving its presentknowledge regarding the software, research and project plan for Next Plc. AimThe aim can be framed in the following manner:“To implement CRM solution software in the business and analyse its relationship withprofitability in retail industry: A study on Next Plc”ObjectiveBased on the stated aim, following objectives can be formulated:To analyse the benefits of installation of CRM solution software in NextTo assess the impact of CRM solution software on profitability of Next.To recommend on installation of CRM solution software in Next.Research QuestionsWhat are the benefits of installation of CRM solution software in Next?
What are the impacts of CRM solution software on profitability of Next?What can be recommended on installation of CRM solution software in Next?Significance of research Managing customer relationship act as tonic for the organisation as it assist the management indetermining the needs and wants of byers according to changing trends of market. According tosituation it is important to analyse the effects of CRM software in Next plc which will assist thefirm in managing it consumers. Further, the research will assist in analysing the importance andbenefits of implementing CRM software in an enterprise. The scholar will focus on makingrecommendation and formulating effective strategies of implementing software within theorganisation. The importance of conducting this research are as follows:To manage risk and uncertainties of CRM software: There are various risk involved with theplan of implementing CRM in Next, as it the technological process which establishes ainteracting with consumers. The research will assist in making easy adopting process for thesoftware in easiest and simplest mode. Documentation: The research will assist in identifying the documentation process involved inthe CRM software, because it is important to analyse the resources required to managingeffective implementation of the software. Scope of the ResearchThe scope of research is deep and wide as it will aid in identifying the effective processof implementing customer relation management software and the risk involved with thesoftware. It will assist the scholar in determining various ways of improving relationship andinteraction with consumers. Moreover, it will analyse the areas in which the Next Plc lacksconnection with its buyers such as, analysis of taste and preferences, determination of needs andwants, resolving queries etc. The study will also focus recommendation for installation whichwill help in identifying the risk involved in the process in order to manage them.Limitation of the studyThere are several limitations in the study which will come across at the time of seekinginformation regarding Customer relationship management software. In cases of technology thereare very fewer chances when the researcher collect appropriate and accurate information as thechanges in the technology and its process are uncertain and changes with the market requirementand trends (Pai and Tu, 2011.). The biggest hindrance is the time and cost which is involved in
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