Business managment

BUSINESS
MANAGEMENT

EXECUTIVE SUMMARY
This assignment is prepared in context with Dell which is a US based global company,
successfully operating in each continent and almost every country. In earlier time, Dell had
consolidated the entire market but with changing time, this consolidation was reduced
considerably. This report is going to discuss about competitive advantage of Dell in recent times
and ways by which this advantage can be maintained. Also,challenges due to acquisitions like
cultural difference, high employee turnover etc. reduces the overall effectiveness of the
organisation. To overcome these problems, strategies are discussed in this report. BCG matrix is
used so that products and services of Dell can be positioned in an appropriate manner. At last,
recommendations like contracting with new suppliers, investing more in R&D, customer surveys
are given so that overall effectiveness and productivity of firm can be enhanced.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critical evaluation of sustainable competitive advantage of Dell and mention how it change
over five years.............................................................................................................................1
Implication of analysis for new strategy of Dell to move into enterprise solutions and service
.....................................................................................................................................................2
Challenges faced by Dell during acquisitions while expanding its activities in Enterprise
solution and services...................................................................................................................2
Critically discuss the main strategies taken by company since 2005 in terms of innovation.....3
Use BCG matrix to position the services and products of Dell and discuss strategic options
available for senior management................................................................................................4
Recommend some strategies for Dell and justify the reasons behind giving those
recommendations........................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Business management is defined as managing coordination and organising business
activities so that all the organisational activities can be performed in an appropriate manner. It
involves management of machines, materials, money and other aspects which are related to a
business (Uhl and Gollenia, 2016). This assignment is prepared for Dell which is a US based
multinational company which repairs, sells and develop computers and associated accessories.
This company came into existence in 1984 and headquartered in Texas, US. At present, company
is operating in global manner and expand their business into Enterprise solution and services .
This project will cover about sustainable advantages of Dell and analysis about new strategy to
deal with enterprise solution and service. Also, challenges faced by firm via acquisition are
discussed and BCG matrix is applied to position offerings of company. At last, appropriate
recommendations for company are given to achieve high growth.
MAIN BODY
Critical evaluation of sustainable competitive advantage of Dell and mention how it change over
five years
In general, business management is a tool-set which is used for strategic planning and
tactical implementation of policies, guidelines and procedures. Dell is a computer making and
repairing company which is headquartered in Texas, US. This company is in existence from
1984 and provide tough competition to the other organisations operating in the same field. By
evaluating sustainable competitive advantage of Dell, it can be acknowledged which aspects of
company helps in in getting advantage and which of the aspects are not in favour of the firm
(Burns and Dewhurst, 2016).
As a multinational company, Dell is highly competent in management and execution of
their global strategies. This helps the firm in gaining competitive advantage in the earlier years of
2000. Major source for Dell's initial advantage can be given to build to order and direct selling
approach. Also, Just in time strategy benefits the company in operating with lowest inventory so
that production and operational costs can be minimised and high revenues can be earned. Direct
selling helps the company in bypassing intermediaries like retailers and wholesalers so that costs
can even reduced further but in later years this sustainable advantage is lost and company has
seen a low. Main reason for it is the reliance of firm towards direct selling model and their
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