Managing Digital Enterprise- Dell
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Added on 2020-05-16
Managing Digital Enterprise- Dell
Added on 2020-05-16
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Running Head: Managing Digital EnterpriseManaging DigitalEnterprise
Managing Digital Enterprise 1ContentsIntroduction.................................................................................................................................................1Background of the company........................................................................................................................1Aim and strategic objectives........................................................................................................................1Competition.................................................................................................................................................2Positioning of Dell........................................................................................................................................2SWOT...........................................................................................................................................................3Role of digital technology in Dell.................................................................................................................4Recommendations.......................................................................................................................................4Best practices..........................................................................................................................................4Emerging Trends......................................................................................................................................5Future Directions.....................................................................................................................................5Conclusion...................................................................................................................................................5References...................................................................................................................................................6
Managing Digital Enterprise 2IntroductionThe purpose of this task is to provide a brief overview of the company Dell Inc. which managestheir operations in the computer technology industry. The company manufactures both hardwareand software products and services in the market. Dell is an American multinational companywhich was originated in the year 1984 by Michael Dell. The task discusses the core activities andthe objectives of the company and its position in the market with respect to its competitors. Moredetails about the task are discussed below: Background of the companyDell Inc. is based in Texas and sells, repairs, manufactures and supports the personal computer,data storage devices, software, camera, printers etc. in the market. The company is famous for itsinnovative production in the market and the supply change management along with e-commerceactivities as well. The company also focuses on the direct-sale model to initiate sales in themarket. Dell operates in a computer technology industry where production of computer hardwareand software activities are implemented. The computer industry or information technologyindustry involves in designing the hardware and providing the IT services in such a way that itbrings technological upgradation in the market (Laudon, and Laudon 2015). Further, the core business activity of the company is the manufacturing and selling of its personalcomputers in the market. The client solution unit of the company accounts two-third of itsrevenue which relies on the sale of PC. The client solution includes notebooks, laptop, tablets,thin client products, and services. Earlier, Dell was a desktop PC company, and the desktop PCitself generated revenue for the company. Thus it shall be noted that the core business activitiesof the company is producing personal computers and provide services related to it (Dell 2018).Another activity initiated by the company is enterprise solution. This activity includesnetworking, storage, servers etc. related services in the market. Further, these activitiescontribute 27 per cent of the total sales of the company. The company works with a diversifiednetwork of employees working with them from all parts of the world. More than 101,800 peoplework with the company. Dell aims to employ people with great innovative ideas and people whocan match up to the innovations related to the company. The people strategy of the company is
Managing Digital Enterprise 3designed to attract world’s greatest talent and deliver breakthrough performance in the externalmarket as well (Dell EMC 2018). Aim and strategic objectivesThe aim and objective which Dell holds in their business process are that the company constantlyaims to provide technological acceptance to people all around the world. The company aims toensure that the multi-featured products which they provide are available in the market for all thepeople so that they can also adopt new and efficient technology in their daily basis activities(Dell EMC 2018). Further, the company also aims to create products in the market with theoptimum use of all the available resources and other macro and micro environments as well.Also, the organization aims to deliver structurally and functionally viable computers for thevisually impaired people globally. The code of ethics of Dell inculcates social, environmental,economic and corporate responsibility in all the activities so as to provide greater level ofsatisfaction to the customers and the society on a whole. Due to feasible and practical aims andobjectives, the company is able to implement them in action plan to deliver satisfaction in themarket (Zimmermann, et. al., 2015).CompetitionMajor competitors of Dell in the market are Lenovo and Hewlett-Packard Company as both thecompany provides similar services in the market. Further company also competes with Appleand IBM Corporation in the software and business hardware sector. Talking about the strengthsof Hewlett-Packard Company it shall be noted that the company has its biggest presence in allparts of the world and mainly in China where technology is used in all sectors. Just like Dell, HPhas also created brand reputation in the market by serving quality products. Also, the companyholds diversified portfolio which gives an ease to the customers to choose between differentproducts and purchases the best-suited product for them. Further, the weakness of the company ispoor competency in acquisitions and less income acquired from the sale of personal systemdivisions (Xu 2014).Further talking about strengths and weakness of Lenovo, it shall be noted that Lenovo earns thebiggest revenue in the market by providing low-cost products to the customers in the market.
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