Business and Market Planning for Studio West: SWOT Analysis, SIPOC Map, and Service Blueprint

This article discusses the business and market planning strategies for Studio West, an online fashion company that sells sustainable vegan leather clothing. It includes a SWOT analysis, SIPOC map, and service blueprint to help the company achieve its goals.

Business and Market
Planning

Table of Contents
INTRODUCTION...........................................................................................................................1

INTRODUCTION
Business and market plan refers to the strategies of the entrepreneur to introduce new business
idea in market along with use various innovative techniques to spread awareness about it to large
number of people across the country in order to meet the desired outcome (Ertekin and Atik,
2020). To define the concept of business and market plan the new company is Studio West
which start new online business in order to offer variety of fashionable vegan leather clothing
which is the innovation of Cactus leather products for sustainability, high quality experience of
the customers. The main target of the company is people who belong to the age group of 18 to 35
specially girls who are fashion freak, daring to try new as well as confident to buy new concepts
to meet their needs. It is the new concept which most of the people did not know about yet.
This project covers SWOT analysis of the company along with SIPOC map for business process
as well as service blue print for product and services.
TASK 1
SWOT analysis
SWOT analysis is the business analytical tool which helps the management to know about the
internal and external factors of the company. The internal factors include strength and
weaknesses along with external factors includes opportunities and threat which impacted the
productivity as well as profitability of the company (Fung, Choi and Liu, 2020). For the Studio
West which introduce new concept in the market by selling Cactus leather high quality
sustainable product in the market to their targeted audience. In order to determine the impact of
various factors on the growth of business along with make effective business plan for achieving
future targets, the SWOT analysis in context to Studio West are as follows-
Strengths
New and growing concept- In recent times it
Weaknesses
Lack of marketing and awareness- Many
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is new concept to sell sustainable vegan leather
products in market which attract new
generation and female who want to try new
things (Gopalakrishnan and Matthews, 2018)
(Ikram, 2022).
Better quality of clothing items- Studio West
sell better quality clothing product as well as
has better partners which give them innovative
ideas to increase quality of their items.
High demand in recent times- Nowadays
people prefer to buy sustainable products who
are good for their health and contribute to the
improvement of society.
Good market research- The management of
the Studio West collect most valuable data
from marketplace and introduce new concept
which can be the prove as biggest strength.
Use of sustainable Raw material and plastic
Free- The biggest strength of the Studio West
is they use finest quality raw material to
produce sustainable product which give
comfort to the customers and reduce pollution
in environment (Nazar, Waluyo and
Montreano, 2020).
Innovative packaging and offering idea-
They use plastic free packaging which is
compostable and easy to reuse which leads to
government administration support them to
expand their business.
people did not aware about this new concept
and its significant which hinder the growth of
company. Due to less marketing, consumer are
not proper engage and connect with the Studio
West.
Limited target segment- The Target segment
of the Studio West is Female of the age group
off 18 to 35 which is very small that affected
the sales and revenue of company.
Lack of variety and fashion categories-
Many vegan item of leather are designed to
reinforce simple, classic and vintage however
still lack of varieties and fashion categories to
meet the market diversification (Long, 2020).
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Opportunities
Increasing in trends- It has been seen that
people are most conscious towards
sustainability and environment so the trends of
vegan leather product in future is also
increasing (Rosa, Sassanelli and Terzi, 2019).
New and advance technology- There are
various advance technology such as digital
marketing and artificial intelligence which help
the Studio West to spread awareness about the
vegan fashion product.
Large quantity of sustainable raw material-
There is huge opportunity to use raw material
for designing sustainable product like leaves,
apple peel, pineapple leaves, recycled plastic
many more which reduce the harm of animal
(Ryding, Henninger and Blazquez Cano,
2018).
Support from various investors and
government- It is the new and attractive
concept which attract the large number of
investors and government also provide support
to produce animal fat free and environment
friendly vegan leather product.
Threats
Change in customer taste and preferences-
The biggest threat for the Studio West is
change in taste, needs and preferences of target
customer due to change in market trend.
New and innovative ideas of competitors- In
recent times, various startup introduce new
along with innovative ideas which decline the
sales of company
Change in price of raw material and
government policies- The market condition of
country is changing rapidly in future there is
huge possibilities to increase in the price of
raw material which increase the cost of
production addition to change in rule and
regulation of government related to
sustainability is also threat.
Dynamic environment and uncertain events-
The weather condition and uncertain natural
calamities are dynamic which impacted the
sales and profitability of the company.
TASK2
SIPOC map
SIPOC is refers to the business process which includes 5 steps such as suppliers, inputs, process,
outputs and customers. it the whole business cycle which the management of Studio West must
consider while making their business plan such as find out the number of suppliers, the needed
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raw materials and its cost, time which is required to the production, number of unit to be
produced, quality of items along with selling techniques to offer produce products to customers.
The SIPCO map of the Studio West are shown below-
v
SUPPLIERS INPUTS PROCESS OUTPUTS CUSTOMERS REQUIREMENT
These are
those people
who supply
raw materials
and various
equipment
which is
needed by
the entrep
reneur of
Studio West
to produce
vegan cactus
leather items.
The suppliers
are Cactus
Nursery,
Vegan
Leather Co,
NUPELLE,
Desserto as
It is the
materials
which is
needed to
manufacture
various
sustainable
leather
items in
order to sell
in the target
market such
as Cactus,
Other
fabric, tools
to covert
cactus into
leather and
other.
It includes
7 major
steps which
convert raw
material
into
finished
good in less
cost and
times which
leads to
increase in
productivity
and quality
It is the final
outcome of
the whole
production
process such
as Vegan
leather items
like bags,
shoes,
accessories,
cloths and
many other. it
is the better
quality and
It is the target
segment such
as people of the
age group of 18
to 35. the main
target is
women who
are strong
headed, daring
to add
innovative
items in their
fashion
By selling items to
customers they
take feedbacks to
them in order to
determine the
needs for future
improvement like
use of digital
technology for
marketing and
offering items on
online platforms.
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well as
Horticultural
which
provide raw
material at
reasonable
price to the
manufacture
various
items.
of vegan
leather
items. The
whole
process
which the
manager of
Studio
West
implement
in their
business are
shown
below-
sustainable
items which
provide
comfort to the
target
audience
(Sirilertsuwan,
Ekwall, and
Hjelmgren,
2018).
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6
Design and
develop
innovative
cactus
materials for a
story to tell the
customers
such as they
divide the
resources in
various task to
Provide
inspiring
product
lookbooks
such as
various
pics of
innovative
design of
leather
Make the
website easy
to navigate
through direct
customer
support and
transparent
product
information.
By
developing
Provide
options to
shipping with
explanations
and FAQ from
free to express
deliveries. It
is the new
methods to
attract large
number of
Confirmation
of the customer
order through
tracking sent
via email. By
receiving order
from
customers,
professionals
of Studio West
Confirm
with the
customer
about the
receival and
quality
feedback.
After
delivered the
product and
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manufacture
leather items
along with
attractive logo
and tag lines
like Studio
West offers
vegan leather
products for
the modern
day it girl to
look and feel
like a rock star
items to
meet the
need of
customers
website and
provide huge
variety of
items with full
description on
it about
quality, price
and size along
with multiple
payment
options.
customers
such as
feedback
options,
suggestions
for improving
the quality
and range of
items (Sroufe,
2018).
add some
features in
their website
like tracking,
shipment and
delivery status
in order to
connect with
customers
services to
the
customers,
the specialist
must interact
with them to
know about
their
perception
related to
quality, size,
price in
order to
increase
their
experience
along with
engage them
in future.
TASK3
Service blueprint for the business
Service Blueprint refers to the techniques used to design the business operations in an
organisation the shows the connection among different service elements such as material,
employees, customers, digital technology and many more. It is the process which directly link
with the touch points in customer journey (Thomas, 2020). The services blueprint in context to
the Studio West are shown below-
6

7

CONCLUSION
As per the above presented information, it has been concluded that manager of the
fashion company must considered all the internal and external factor while making their business
and market plan in order to achieve the goals in effective manner. there are various strengths
which they use to increase their sales and customer base. where as they also make effective
strategy to reduce the impact of their weaknesses on the growth of company. The lots of
opportunities which they must grab to increase the productivity and market share along with they
must make plan in advance to overcome the future challenges. By using SIPOC map the
professionals can make the business and market policy in order to follow proper process to meet
the goals of company. The service blue print helps them to connect various activities in
systematic manner to gain competitive advantage over competitors.
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REFERENCES
Books and journal
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Ertekin, Z.O. and Atik, D., 2020. Institutional Constituents of Change for a Sustainable Fashion
System. Journal of Macromarketing, 40(3), pp.362-379.
Fung, Y.N., Choi, T.M. and Liu, R., 2020. Sustainable planning strategies in supply chain
systems: proposal and applications with a real case study in fashion. Production Planning &
Control, 31(11-12), pp.883-902.
Gopalakrishnan, S. and Matthews, D., 2018. Collaborative consumption: a business model
analysis of second-hand fashion. Journal of Fashion Marketing and Management: An
International Journal.
Ikram, M., 2022. Transition toward Green Economy: Technological Innovation’s Role in the
Fashion Industry. Current Opinion in Green and Sustainable Chemistry, p.100657.
Long, T.B., 2020. Sustainable Business Strategies. In Decent Work and Economic Growth (pp.
975-985). Cham: Springer International Publishing.
Nazar, V.R.N., Waluyo, M.R. and Montreano, D., 2020. Business Plan Design for Online
Business NPG Using Lean Canvas, Marketing Aspect and Feasibility Analysis. Marketing
Aspect and Feasibility Analysis (June 23, 2020).
Rosa, P., Sassanelli, C. and Terzi, S., 2019. Towards Circular Business Models: A systematic
literature review on classification frameworks and archetypes. Journal of Cleaner
Production, 236, p.117696.
Ryding, D., Henninger, C.E. and Blazquez Cano, M., 2018. Introduction to vintage luxury
fashion—Exploring the rise of the secondhand clothing trade. In Vintage Luxury Fashion (pp. 1-
10). Palgrave MacMillan, Cham.
Sirilertsuwan, P., Ekwall, D. and Hjelmgren, D., 2018. Proximity manufacturing for enhancing
clothing supply chain sustainability. The International Journal of Logistics Management.
Sroufe, R., 2018. Integrated management: How sustainability creates value for any business.
Emerald Group Publishing.
Thomas, K., 2020. Cultures of sustainability in the fashion industry. Fashion Theory, 24(5),
pp.715-742.
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