Business to Business Marketing: Walmart and the Retail Industry

BUSINESS 2 BUSINESS
MARKETING

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 CONCLUSION
 REFERNCES

INTRODUCTION
 Business to business marketing refer to procedure of advertising services or goods to other ventures and companies, in
order to drive their attention towards purchase and increase profitability.
 The current assignment will be based on Walmart, which falls under the category of leading retailers in the UK.
 The presentation will explain summary about chosen company and its industry, target market for products and
marketing objectives related to it.
 Furthermore, it will define SWOT analysis, positioning strategy, marketing mix, IMC strategy and evaluation method
in the context of marketing plan.

Outlining Walmart and retail industry
 It is one of those successfully international retail organizations that ruling under ecommerce sector, by selling
quality products based on B2B and business to customer’s procedure because it sells its items only to traders.
 It operates in retail industry where competition extent is high due to increasing competitive rivalry between
existing brands.