Business Marketing - Assignment

Running head: BUSINESS MARKETING
Integrated Marketing Communication Plan
Name of the Student:
Name of the University:
Author Note:

1
BUSINESS MARKETING
Executive Summary
The report is prepared for supporting the strategy of educating the children from remote
and rural areas of Australia. The implementation of the online education facilities with the
advanced technologies is the major purpose for this report. It provides the structured and
insightful ideas about the purpose by concentrating on the target audiences, legal and ethical
constraints, media vehicles, and appropriate schedule for the marketing activities. The report also
provides the appropriate budget allocation for using each off the media. Based on this structured
report, the group would raise the funds from the corporate sponsors. The report also highlights
the necessity of the adequate knowledge of the teachers in terms of using the technologies for
delivering the appropriate education to the indigenous children in Australia.

2
BUSINESS MARKETING
Table of Contents
Introduction......................................................................................................................................3
Purpose Statement...........................................................................................................................3
Target Audience...............................................................................................................................4
Product Analysis..............................................................................................................................5
Legal and Ethical Constraints..........................................................................................................5
Marketing Communication Functions and Media Vehicles............................................................6
Creative Brief...................................................................................................................................6
Media Consumption Habits.............................................................................................................6
Schedule for marketing activities....................................................................................................7
Budgetary Allocation.......................................................................................................................7
Conclusion and Recommendation...................................................................................................9
References......................................................................................................................................11

3
BUSINESS MARKETING
Introduction
The development of an integrated marketing communication plan works as one type of
promotional strategy that helps in conveying the messages to the targeted audiences. According
to Camilleri (2018), an integrated marketing communication plan leverages the multiple
promotional sources that are quite beneficial for a business to gather the responses from a larger
number of the audiences. This study would develop such secure integrated marketing
communication plan that would help in delivering the high quality support to the people from the
remote areas of Australia. The structured construction of the plan would be clearly described in
this study.
Purpose Statement
OTB group is looking forward to develop the ItechUtech, which is small type of NEP and
encourages the mentorship process, especially in the isolated or the rural areas. The group has
recognised the necessity of spreading education to the students who cannot access to the greater
education system due to the lack of proper infrastructure. It has been observed that the children
belong to indigenous group in Australia have the highest illiteracy rate in the world. Moreover,
they do not receive the adequate facilities to develop their education. Therefore, the initiative is
undertaken to provide the education to these children with the help of appropriate medium. The
focus of this mentorship program is to provide the proper education and scholarship foundation
to the students for supporting them and ensuring more employability. This initiative is
concentrating on training and mentoring of the young people for making them efficient enough
to become a teacher. The online tutoring and mentoring process would be developed to educate
the children from the rural areas of Australia. OTB group is depending on fundraising programs