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Business Marketing Assignment Solved

   

Added on  2021-04-17

13 Pages769 Words23 Views
BUSINESS MARKETING

What is marketing?Marketing can be defined as the study and management of exchanged relationship.The usage of marketing include creation of a consumer base and enhancement of a brand equity as well as consumer loyalty by satisfying the consumers (Jobber & Ellis-Chadwick, 2012).It is one of the most crucial part of business management.

Social media marketing Social media marketing” is defined as a marketing technique for attracting consumers with the help of social media sites.Social media marketing has gained huge popularity due to its effectiveness on the basis of gaining competitive advantages (Tuten & Solomon, 2017).

Social media marketing This marketing technique enables the organizations to directly communicate with the consumers an thus understand their specific requirements and create a better consumer- company relationship.This in turn, enhances the consumer loyalty of the organizations.

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