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Marketing Strategy and Organizational Performance

   

Added on  2021-04-17

11 Pages2773 Words46 Views
Running head: MARKETING COURSE OF ACTIONMarketing Course of ActionName of the Student:Name of the University:Author’s Note:
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1MARKETING COURSE OF ACTIONExecutive SummaryThis report will shed light on the various aspects of the process of marketing used by thediverse companies and business organizations. For this purpose the report will take intoconsideration three different articles and analyze them in a bid to understand the differentaspects of marketing. The first article which the report takes into consideration deals with theuse of marketing strategies as a means to gain competitive advantage. The second articledeals with the use of social media platforms like Twitter for the purposes of marketing.Finally, the third article deals with the relationship between organizational performance andthe various marketing strategies.
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2MARKETING COURSE OF ACTIONTable of ContentsIntroduction................................................................................................................................3The use of marketing for gaining competitive edge...................................................................3Marketing and social media.......................................................................................................6Marketing strategy and Organizational Performance................................................................8Conclusion..................................................................................................................................9References................................................................................................................................10
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3MARKETING COURSE OF ACTIONIntroductionThe present world of technological advancement and globalization has made thecompetition among the various companies and business organization fierce. Therefore, thevarious companies as well as the business organizations often take the help of severalinnovative marketing strategies to outrival their competitors. It is to be noted that the variousstrategies as well as marketing policies are designed by the various companies and businessorganizations to bring about an overall growth and development of their concerned companyor business organization (Jobber & Ellis-Chadwick, 2012). The concept of marketing is avery traditional one and the various companies and the business organizations have beentaking the help of this particular tool to enhance their business profits (Armstrong, et al.,2015). However, the concept gained popularity in the 19th and the 20th century with the adventof globalization (Armstrong, et al., 2015). The present day marketing focus is not only on“the promotion of the products as well as the services offered by the various companies aswell as the business organizations but also on effective pricing strategies” (Wilson et al.,2016). Therefore, it will not be too far-fetched to comment that the” prospects of a companyor business organization depends on the kind of marketing strategy” which they adopt andalso on the particular scenario in which they are being used. The effectiveness of a“marketing strategy depends on the scenario as well as the context” in which they are beingused (Wilson et al., 2016). This report intends to give an overview of the specific marketingcourses of action and their related aspects.The use of marketing for gaining competitive edgeThe article “Marketing Intelligence as a Strategic tool for Competitive Edge” writtenby the author Goddy Osa Igbaekemen and published in the journal “British Journal ofMarketing Studies” intends to provide an overview of the way marketing strategies are being
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