Business Marketing

Running head: BUSINESS MARKETING
Business marketing
Name of student
Name of University
Author note
Table of Contents

1
BUSINESS MARKETING
EI and motivation.......................................................................................................................3
EI and social skills and decision making...................................................................................3
Effective teams...........................................................................................................................4
Reward systems..........................................................................................................................4
References..................................................................................................................................5

2
BUSINESS MARKETING
Being appointed as a business consultant, I have been assigned with the role of
delivering a professional development program to the CEO of Walmart in United States
according to the research done for emotional intelligence. It will also develop an incentive
program based on the EI management approach required to promote effective
communication, team working as well as create convenience for the managers to ensure
successful business functioning and for the employees present in the bottom line too
(Magnano, Craparo and Paolillo 2016).
EI and motivation
The emotional intelligence of an individual is based on the emotional skills and
competences possessed by an individual to create an impact on the human resource
management as well as improve the performances of employees too. The most important
blocks that shape the emotions and perceptions about own and others include leadership, self-
perception, self-awareness, self-actualisation and esteem. The emotional intelligence has
allowed the organisational memebrs to become aware of the vision and goals of Walmart,
furthermore understand their own image to facilitate leadership, which is critical to the
success of leadership management. Positive perceptions and behaviours are managed, which
influences the reinforcement of positivity and thus allow them to share their individual ideas
and opinions and become satisfied with the roles and responsibilities delegated to them as
well (Huggins et al. 2016). This could also keep them motivated and encouraged to perform
to their potential, furthermore ensure greater satisfaction among them too. The empathy
aspect has enabled individuals to communicate with others within the workplace while at the
same time, created social networks with the management of social skills and behaviours.
Considering the use of motivation theory, positive reinforcement is possible when the
management has aimed at developing competition among the staffs of the organisations and