Business Method and Procedure

Business Method and
Procedure
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Table of Content
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
Main body........................................................................................................................................3
Business plan...................................................................................................................................3
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
A business plan is a document in writing which consist of goals and objectives as these
need to be achieved within set time frame (Burns & Dewhurst, J. (Eds.). (2016)). In other words,
it is a formal document which provide necessary details of nature of a business and background
information which set various financial strategies so that targets could be attained in a proper
time period. This require the firm to make proper planning regarding the resources, financial
structure and many more in order to generate greater returns. This report is based on Allan
Reeder which is a supplier of dairy products as it is situated in United Kingdom. It provides
several merchandises such as cream, butter, cheese, juices and bread. The firm provide greater
assurance about the quality as it has purity and natural flavoured in their offerings. This report
comprises of overall business plan that provide information related to its vision, mission and
goal, financial status, its competitors, target market. It also involves several strategies to gain
competitive edge and SWOT analysis and action plan that assist the firm to make a best decision
by analysing these factors and provide them to gain capture large market share.
Main body
Business plan
Executive summary: Allan Reeder is a small sized company which is a supplier of dairy
products such as cream, butter milk, cheese, bread and juices among their customers (Cho, Wi,
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Chang & Kim, (2019)). This emphasise on rendering fast and efficient delivery of such
merchandise among their respective clients so as to gain more satisfaction. It also supplies its
products amongst well known bakery shops and hotel and coffee shops as it believes on
providing natural ingredients which are of excellent quality.
Vision: The vision of concerned firm is to be the most loyal and valuable business in the
world as it serves their employees and shareholders by providing them with greater value so that
they could generate greater return on investment as it provides an extensive growth to the
company. It aims to provide better experience to their clients and delivering them excellent
quality of offerings.
Mission: The mission of Allan Reeder is to ensure quality specifications among their buyers
as it provide natural flavoured products that create differentiation in their merchandise from
others as their emphasise is on customer focused by fulfilling their expectations and
requirements in a society. The staff are highly committed towards their objectives as they work
hard so that their targets could be met within respective time period.
SMART Objectives
 To increase the sales by 10% within twelve months which in turn maximise the
profitability of a company over a marketplace.
 To provide training amongst personnel for three months so as to accelerate the
knowledge base and skills which improve the overall efficiency.
 To invest more on expansion so that it would become the prominent leader of a market as
it maximises the market share.
Market Research
SWOT analysis: This analysis determines both positive and negative aspects of a
business which help in identifying strength and make best use of opportunities by combatting
threats present in the marketplace (Dan, Lior, & Daphna, (2016)). This analysis provides the
internal capabilities of a firm and determine the availability of resource which facilitate decision
making. With reference to Allan Reeder, the same is elucidated below:
Strength
 Strong global presence: Allan Reeder supply its merchandise in different regions of a
country and customer build a trust on its items which create a greater presence in UK.
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