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Marketing Assignment | Swot Analysis PESTLE Analysis

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Added on  2019-12-04

Marketing Assignment | Swot Analysis PESTLE Analysis

   Added on 2019-12-04

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Marketing Assignment | Swot Analysis PESTLE Analysis_1
Table of ContentsINTRODUCTION................................................................................................................................4PESTLE analysis of the Target Market ...............................................................................................4Porters 5 forces analysis of the dairy Liquids market in the UK..........................................................6Product-what product will Almarai be selling, what is there market position, what are theircompetitors?.........................................................................................................................................8SWOT analysis ..................................................................................................................................10CONCLUSION..................................................................................................................................17REFERENCES...................................................................................................................................18
Marketing Assignment | Swot Analysis PESTLE Analysis_2
Illustration IndexIllustration 1: PESTEL analysis............................................................................................................6Illustration 2: Porter five forces............................................................................................................8Illustration 3: SWOT analysis............................................................................................................12
Marketing Assignment | Swot Analysis PESTLE Analysis_3
INTRODUCTIONMarketing is the activity that helps in carrying out effective communication betweenindividual and customers in order to sell the products or service. Also, developing effectivecommunication assists in valuing the product or service in order to achieve desired results. Almaraiis the largest integrated dairy company in the world and is the market leader in Saudi Arabia andGCC in the dairy segment, which contributes over 50% of its revenue (Cravens and Piercy, 2008). Iteffective market share was of 27%, 25% and 9% in the dairy, cheese and juice respectively from the40,000+ retail outlets. The company was formed to transform the traditional dairy farming practicein Saudi Arabia to modern dairy farms and state- of- the- art processing plants in order to meet thedemands of the growing domestic population. It is a vertical integrated company and is expandingboth horizontally and geographically. Mission: To provide quality and nutritious food & beverages that enrich consumers livesevery day. Vision: To be the consumers preferred choice by leading in chosen markets with superiorfood and beverages product (De George, 2011). Values: Adaptable/Sharing/Passionate/Innovative/Respect and Excellence Organic growth, new business lines and geographically expansion is overall strategic focusgoing forward. Under organic growth, plans will be to introduce the product mix of Almarai tosecure market share and eventually market growth. It might seek alliance within the UK forexpansion of its product mix and eventually to the whole of Europe. Key actions or areas: It will be based on the outcome of the marketing audit i.e. SWOT andPorters 5 factor analysis, guiding areas that needs to be explored. It helps in understandingthe market size/growth, potential/cost for setting up a new business/profit potential/customerbase. This will take into account both the macro and micro environment (Deegan and et. al.,2014). PESTLE analysis of the Target Market The marketing environment consists of actors and forces that affect a company’s capabilityto operate effectively in providing services and products to its customers. Political and Legal Forces: It can be assessed that there are various legislation developed inorder to influence the business operations. For instance, Almarai is required to implementpatent legislation so that firm can deliver the products effectively in the UK market. Also, asper the rules and regulations formulated by government it is essential for enterprise to followproper safety and security legislation for both its customers and employees so that best
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