This assignment provides an in-depth analysis of Wesfarmers' business model, market strategy, and operational excellence. The report discusses the company's strengths and weaknesses, as well as opportunities for growth and improvement. Recommendations are made to narrow down product offerings, introduce own-brand products, and expand into emerging markets such as Bangladesh, Nepal, and India. The report also touches on the importance of business model innovation and the potential for Wesfarmers to become an international name by leveraging its existing resources and expertise.