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Wesfarmers : A Retail Giant of Australia

   

Added on  2021-04-21

14 Pages2376 Words373 Views
Running head : WESFARMER`S THINK BIGWESFARMER`S THINK BIGName of the StudentName of the UniversityAuthor Note

1WESFARMER`S THINK BIGExecutive SummaryThe report aims to describe the various operations of the retail giant of Australia namedWesfarmers. Wesfarmers is a conglomerate which has various business areas ranging fromgrocery, fresh food items, personal skin care o coal, oil and gas as well as retail. The report hasdiscussed various components of the business of Wesfarmers and its operations in Australia. Thefirst part of the report has provided a brief introduction followed by the business model canvas.The relationship between the various building blocks of the canvas along has been providedalong with the critical success factors important for the business. The given report also providescertain recommendations to the model.

2WESFARMER`S THINK BIGTable of ContentsIntroduction: About the business.....................................................................................................3The Business Canvas Model............................................................................................................4Key relationship between blocks.....................................................................................................6Critical Success Factors to get sustainable success........................................................................9Downside risk and causes..............................................................................................................10Recommendations to change the business model..........................................................................11Refrences.......................................................................................................................................13

3WESFARMER`S THINK BIGIntroduction: About the businessThe Wesfarmers limited can be described as an Australian conglomerate which has itsbusiness in Perth in the region of Western Australia. The company operates in the retailsupermarket sector. The company deals in chemicals, fertilizers, coal mining and industrialsafety products. The company has being performing well and recently made a profit of 65.98$billion. The company has recently become the largest company in Australia by revenue takingover its competitors (Armstrong et al, 2015). The company began its operations in 1914 as acooperative business which provided assistance to the Western Australian farmers. It was in theyear 1940 that the company began to deal in wheat, wool, livestock, fruit and vegetable exportsand came to be known as Westralian Framers Limited. Alongside retail food products thecompany also deals in Chemical, Fertilizers, Safety and other related products (Wesfarmers,2018). At present the firm has its operations in Australia and New Zealand.Figure 1: The business segments of Wesfarmers (Source: Wesfarmers, 2018).

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