Business Model Analysis and Recommendation

The assignment provides a detailed analysis of a relatively new company's business model, highlighting its strengths and weaknesses. It also discusses the threats the company faces from competitors and influencers, and makes recommendations to improve employee motivation and retention. The company is advised to expand globally to secure a steady inflow of funds and progress further in the industry.

Running head: BUSINESS MODEL CANVAS OF TRIBE DIGITAL
BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Name of the Student
Name of the University
Author Note

1BUSINESS MODEL CANVAS OF TRIBE DIGITAL
EXECUTIVE SUMMARY
Business canvas model is defined as a strategic management tool that is used for both the
purpose of the documentation of an existing business as well as the development of the new
businesses. This is generally a visual chart that consists of the various elements that might
help in the description of the various factors like the value propositions, the customers, the
finances and the infrastructure of the company. The business canvas model might be used in
order to analyze the conditions of the business and thereby taking further steps for the
improvement of the various matters related to the concerned organization. The following
report dealt with the budget model canvas of Tribe and explained the relations that exist
among the various factors in the business model canvas. The report further proceeded to
discuss the factors that are critical to the success of the company and the risks that might be
encountered by the company in the future operations of the same. The report further
proceeded to put forth some recommendations that might help the company to perform better
in the future days.

2BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Table of Contents
Introduction....................................................................................................................3
Business model canvas of Tribe Digital.....................................................................4
Relationship among the various blocks......................................................................6
Critical success factors of Tribe Digital.....................................................................8
Risks related to the operations of Tribe Digital.........................................................9
Recommendation............................................................................................................9
Conclusion......................................................................................................................9
References....................................................................................................................10

3BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Introduction
Tribe Digital (Australia) Pty Ltd is one of the companies in Australia that offers a
marketplace that helps in establishing a connection between the various creators of the
content in the various social media sites and the leading brands in order to facilitate the
transformation of the word-of-mouth recommendations. The organization was founded in
2015 by James Lund, well-known host over the radio and the television media, had founded
the company as a personalized solution to the workflow that might help him with his own
management of the time with the brands that have been offering him with money for posting
on his own social media handles (Tribegroup.co, 2018). The following report deals with the
budget model canvas of Tribe and explains the relations that exist among the various factors
in the business model canvas. The report further proceeds to discuss the factors that are
critical to the success of the company and the risks that might be encountered by the company
in the future operations of the same. The report further proceeds to put forth some
recommendations that might help the company to perform better in the future days.

4BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Business model canvas of Tribe Digital
Key Partners
 Media agencies
 PR agencies
 Brands
Key Activities
 Advertisement
 Promotion
 Activating social
service campaigns
 Bringing the audience
and trustworthy
people together.
Value Proposition
 Allows the creation of
a relation between the
audience and the
other trustworthy
people.
 The application,
TRIBE, allows the
various influencers in
the process of posting
the posts for the other
brands to either
accept or decline.
 Unlocking the
creativity of the world
of influencers.
Customer Relationships
 Improvement of the
social media handles
based on the content that
is significant to the
platform and is targeted
to the concerned
audience.
 Streamline the message
consistently across all the
social media platforms.
Customer Segments
 Targeted clients of the various
companies
 Social media sites
 Various companies that intend
to advertise themselves over
the social media.
Key Resources
 The various social
companies that tend
to advertise online.
 The companies that
aim at the getting
themselves
popularized over the
social media.
 Freelancers and copy
writers.
Channels
 Various social media
handles of the influencers
 Management of the
accounts

5BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Cost Structure
 Paid advertisements
 Various campaigns and various promotions
 Hiring freelancers and copywriters as employees in
order to compose the content.
Revenue Streams
 Charge of 20% of commission on the purchase of posts.
 Completely free for the Influencers.

6BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Relationship among the various blocks
Business canvas model is defined as a strategic management tool that is used for both
the purpose of the documentation of an existing business as well as the development of the
new businesses (Barquet et al., 2013). This is generally a visual chart that consists of the
various elements that might help in the description of the various factors like the value
propositions, the customers, the finances and the infrastructure of the company (Joyce &
Paquin, 2016). The business canvas model might be used in order to analyze the conditions of
the business and thereby taking further steps for the improvement of the various matters
related to the concerned organization (De Reuver, Bouwman & Haaker, 2013). The business
canvas is used for bridging the various gaps that exist between the implemented processes in
the business and the various strategies that are used for the proper functioning of the
concerned business. There are nine building blocks in the business canvas model that are
related to each other and have been interdependent on each other (Fisk, 2014). The business
canvas model of the Tribe Digital (Australia) Pty Ltd is described in the following section.
Infrastructure
Key Partners – The major partners of the company are the various brands, the media
agencies and the various PR agencies that have been operating in the country.
Key Activities – The major activities that are performed by the organization are the
various activities that are related to the advertisements, the promotions of the various brands
over the various social media handles. The concern also aims at the activation of the various
social service campaigns that might be organized through the various social media platforms.
The organization also helps in bringing together the various trustworthy people and the target
audience of the brands that they have been promoting through their content.

7BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Key Resources – The major resources of the company majorly refer to the freelancers
and the copy writers who have been involved in the production of the content that is needed
for the promotion of the concerned company or brand. The other resources of the company
are the various companies that tend to need the content that is needed for the promotion of the
concerned company and the companies that aim to get themselves popularized over the
various social media handles.
Offering
Value Proposition – The value proposition of the company tends to aim at the
creation of the value of the company in matters that pertain to the creation of the relationship
between the audiences and the concerned brands (Bohnsack, Pinkse & Kolk, 2014). The
company also encourages the various influencers who are attached to the concern and thus
tends to bring out the creativity all over the world.
Customers
Customer Segment – The customer segment of the company mainly comprises of the
various target audiences of the concerned brands, the influencers who are attached to the
company and the various brands that do seek their assistance in the advertisements of the
same.
Customer Relationships – The major relationship that is maintained by the company
refer to the improvement of the various social media advertisements of the concerned brands
and the streamlining of the concerned messages that are conveyed through the
advertisements.

8BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Channels – The various channels that are used by the brands to reach out to them are
the social media handles of the influencers and the management of the accounts of the
concerned company.
Finances
Cost Structure – The cost structure of the concerned company deals with the various
costs that are incurred by the concerned organization in the process of continuing their
activities (Bocken et al., 2014). The company in discussion might incur costs for the hiring of
the various freelancers and the copywriters as the employees of the concern. The company
might also incur some amount of costs in the matters of the paid advertisements.
Revenue Streams – The revenue streams of the company refer to the in-flow of the
funds towards the company (DaSilva & Trkman, 2014). The company under discussion is
known to earn revenue in the form of a commission that it charges over the sale of any
advertisement. The services of the company are, however, free for the various influencers
who are a part of the company.
The various components of the business canvas model might assist in the delivery of
the values to the concerned clients of the company. The value proposition of the company
might help in differentiating the company from the other competitors of the same that have
been operating in the concerned industry (Mulcahy, 2013). The maintenance of the
relationship among the various clients of the company might lead to the expansion of the
same thereby leading to the positive effects on the revenue streams of the company.
Critical success factors of Tribe Digital
The critical success factors that are related to the company in discussion, Tribe Digital
(Australia) Pty Ltd, are the positive reviews that re shared by the clients of the concern. The

9BUSINESS MODEL CANVAS OF TRIBE DIGITAL
positive reviews of the concern might help them to be recognized on a larger scale and
thereby help in boosting the promotion of the concern (Moroni, Arruda & Araujo, 2015). The
succeeding factors associated with the concern might also lie in the quality of the work that
they deliver to the concerned clients of the concern.
Risks related to the operations of Tribe Digital
The major risks that are related to the concern are the matters that deal with the
lowering of the client base of the concern. The concern is a relatively young organization in
the market and thus might have to face a huge amount of threat from the competitors of the
organization (Weiblen & Chesbrough, 2015). The company also faces a threat in the matters
that pertain to the staff of the organization. The staff of the organization might stop working
with the company due to the various issues such as the low amount of the remuneration that
they receive in lieu of the efforts that they might put in. The company also faces a threat of
losing the influencers to the other similar organizations (Lazonick & Mazzucato, 2013).
Recommendation
In order to avoid the afore-mentioned circumstances, the company is advised to treat
all its employees in a better manner. The employees must be granted the proper payments and
must be motivated to work in favor of the growth of the company. The company is also
advised to motivate the workforce of the company to put in their best efforts towards the
company. The company might also be advised to expand from the current scenario which
might help in the reduction of the threat that it faces from the various competitors in the
market.
Conclusion
Thus, from the above discussion, it might safely be concluded that the relatively new
company in the industry needs to put in huge efforts in order to gain a strong foothold in the

10BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Australian as well as the global markets. The company should look forward to the expansion
in the global markets in order to get a proper and steady inflow of funds that might help them
to progress further in the concerned industry.

11BUSINESS MODEL CANVAS OF TRIBE DIGITAL
References
Barquet, A. P. B., de Oliveira, M. G., Amigo, C. R., Cunha, V. P., & Rozenfeld, H. (2013).
Employing the business model concept to support the adoption of product–service
systems (PSS). Industrial Marketing Management, 42(5), 693-704.
Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to
develop sustainable business model archetypes. Journal of cleaner production, 65,
42-56.
Bohnsack, R., Pinkse, J., & Kolk, A. (2014). Business models for sustainable technologies:
Exploring business model evolution in the case of electric vehicles. Research
Policy, 43(2), 284-300.
DaSilva, C. M., & Trkman, P. (2014). Business model: What it is and what it is not. Long
range planning, 47(6), 379-389.
De Reuver, M., Bouwman, H., & Haaker, T. (2013). Business model roadmapping: A
practical approach to come from an existing to a desired business
model. International Journal of Innovation Management, 17(01), 1340006.
Fisk, P. (2014). Gamechangers: Creating innovative strategies for business and brands. John
Wiley & Sons.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Lazonick, W., & Mazzucato, M. (2013). The risk-reward nexus in the innovation-inequality
relationship: who takes the risks? Who gets the rewards?. Industrial and Corporate
Change, 22(4), 1093-1128.

12BUSINESS MODEL CANVAS OF TRIBE DIGITAL
Moroni, I., Arruda, A., & Araujo, K. (2015). The design and technological innovation: how
to understand the growth of startups companies in competitive business
environment. Procedia Manufacturing, 3, 2199-2204.
Mulcahy, D. (2013). 6 Myths About Venture Capitalists. Harvard Business Review, 91(5),
80-83.
Tribegroup.co. (2018). Influencer Marketing Marketplace | TRIBE. Tribegroup.co. Retrieved
27 March 2018, from https://www.tribegroup.co
Weiblen, T., & Chesbrough, H. W. (2015). Engaging with startups to enhance corporate
innovation. California Management Review, 57(2), 66-90.