Business Model Canvas: UDACITY

Running head: BUSINESS MODEL CANVAS
MGMT20143
Business Model Canvas: UDACITY
Name of the Student
Name of the University
Author’s note

1BUSINESS MODEL CANVAS
Executive Summary
The purpose of the assignment is to understand the application and the importance of building a
business model. The assignment introduces the concept and framework developed by
Alexander Osterwalder and Yves Pigneur “Business Model Canvas”. The tool is used by
deconstructing an organisation and understanding the business model that drives the company
towards its objectives. The limitations, improvement scope and the interrelations in between the
nine elements of the business model is discussed with reference to the chosen organisation
Udacity.

2BUSINESS MODEL CANVAS
Table of Contents
1. Introduction..................................................................................................................................4
1.1 Overview of the Business......................................................................................................4
2. Business model of UDACITY.....................................................................................................4
The nine elements of Business model.........................................................................................5
1. Key partners.........................................................................................................................5
2.Key activities........................................................................................................................5
3. Value propositions...............................................................................................................6
4. Customer relationships........................................................................................................6
5. Customer segment...............................................................................................................7
6. Key resources......................................................................................................................7
7. Channels..............................................................................................................................7
8. Cost Structure......................................................................................................................7
9. Revenue Streams.................................................................................................................8
3. Interrelationships.........................................................................................................................8
4. Critical success factors................................................................................................................9
5. Downside risks.............................................................................................................................9
6. Business model changes............................................................................................................10
7. Conclusion.................................................................................................................................10
8. Reference List............................................................................................................................11

3BUSINESS MODEL CANVAS
Appendix 1.......................................................................................................................................0
Appendix 2.......................................................................................................................................1
Appendix 3.......................................................................................................................................2