Business Model Components - PDF

Running head: THINK BIG
Think Big
Name of the student
University name
Author’s note

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Table of Contents
Executive summary................................................................................................................2
Assessment 1:-.......................................................................................................................3
Introduction to business idea (refer to appendix)......................................................................3
Essential business model components.......................................................................................4
Factors influencing success of the business idea.......................................................................5
Feasibility of the idea.................................................................................................................6
Assessment 2:-.......................................................................................................................6
Effective team collaboration to achieve the business objectives...............................................6
References..............................................................................................................................8
Appendix..................................................................................................................................10

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Executive summary
The current study places importance upon the use of innovation and creativity within
an organization. The current study places much importance upon the generation of an
innovative business idea by using brainstorming activities. The current focuses upon the
development of an innovative and clean energy device within an organization. For the current
study, the Australia based company Jasol chemical products have been taken into
consideration. The chemical factory has been contributing to the production of huge number
of carbon and soot particles within the environment. Therefore, the organization had been
shifting towards using more energy efficient technology, as a part of their corporate social
responsibility. However, a number of limitations are experienced in this regards such as the
lack of effective finances along with the lack of sufficient amount of expertise within the
employees. Therefore, the solutions to some of these problems have been discussed in more
detail within the assignment.

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Assessment 1:-
Introduction to business idea (refer to appendix)
The current assignment focuses upon the green energy technology which is used by
business houses nowadays to reduce the rate of carbon emissions. In the current assignment,
an Australia based chemical company Jasol Chemical Products (JCP) have been taken into
consideration. It is based in the Adelaide region of South Australia and is responsible for the
manufacture of cleaning products and disinfectants. During the synthesis of the products by
the organization a high amount of carbon or soot particles are released into the environment.
The excessive carbon emissions can endanger the ecosystem such as polluting nearby water
bodies along with resulting in respiratory distresses in the local and surrounding residents.
In order to control the growing menace of pollution and also as a part of their
corporate social responsibility the JCP has stressed upon the development and
implementation of green energy technology solutions. One of the major shifts in this regard
was implementing solar power machines and devices, which can reduce the dependency upon
non-renewable sources of energy such as coal and petroleum. The company planned to
install higher numbers of solar panels within the factory units which will help in harvesting
the natural sources of energy. The solar panels helps in transferring the thermal energy into
chemical energy through solar powered batteries which could be used in running the small
machineries in the factories.
The implementation of the idea can provide a number of benefits to the business unit.
It can make the factory unit self sufficient by reducing their dependency upon the external
manufacturers and distributors. This could help the JCP group to reduce the cost of
production by 11% (Robertson, 2018).

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Essential business model components
An effective business model could be described over here such as the Energy
contracting model, which is one of the most common products-service- system based
business models for sustainable energy. It could be further divided into two basic types which
are- Energy supply contracting and energy performance contracting. As mentioned by
Newbery (2016), combining the two models a hybrid form of model had been established
which is the integrated energy contracting model. The energy contacting is a comprehensive
energy service for execution of energy efficient projects, aimed at minimizing of project
cycle cost (Hua, Oliphant & Hu, 2016). The business model undertaken by the JCP group
for implementing a greener technology within the factories could be divided into a number of
stages such as – rough planning of the project, obtaining finances and subsidies for the
project, deciding upon the fuel type on which the device will be run, getting an approval on
the plan from the board of directors, troubleshooting of the operational glitches with
sufficient employee expertise, optimization of the systems and processes, ensuring effective
quality.
For the JCP group of companies to change thier operational style a gradual planning is
required; where each and every system and components needs to be given sufficient
importance. In order to implement the change within the organization a thorough discussion
with the management is required; where a number of factors need to be considered in the
preparatory phase. One of the strongest hindrances in this regard is offered by lack of
required expertise in the employees regarding using the changed systems and technologies.
One of the most important responsibilities of the management at this stage is provision of
sufficient training to the employees which help them in understanding the affectivity of the
sustainability procedures (Hossain & Mahmud, 2014). Additionally, conducting a business
simulation workshop within the JCP factory premises can help in analysing the affectivity of

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the business idea. The tests performed in the simulation workshops can be used as a pitch for
the business idea which further helps in attracting sufficient number of market investors and
distributors.
Factors influencing success of the business idea
There are a number of factors which affects the success of a business process. Some
of these are getting sufficient amount of cooperation from the management, availability of
sufficient finances, infrastructural readiness and presence of sufficient knowledge base in the
staff. As mentioned by Geddes, Schmidt & Steffen (2018), for the successful implementation
of a new business idea a number of critical factors need to be taken into consideration such as
the time of execution of the business plan, location of factory setting and cost of operations
etc. One of the preliminary steps in determining the success of a business process is planning
and implementation of an effective business plan. As mentioned by Green, Emery,
Hishikawa, Warta & Dunlop (2016), the business plan should take into consideration all the
feasibility options such as the cost of operations, the size of the plant, the amount or readiness
in the workforce to handle such a large project.
The renewable energy devices and technologies are associated with huge amount of
investments. Therefore, in the lack of sufficient investments the organization cannot
successfully implement alternative sources of energy. Additionally, the solar panels vary in
sizes depending upon the size of operations (Twidell & Weir, 2015). As reported by
Mundaca, Román & Cansino (2015), for small size factories the implementation of the solar
panels often becomes difficult. In this respect, another limitation which is faced over here is
the lack of sufficient knowledge regarding the handling of devices run by alternate source of
energy. The location of the plant is another critical factor which guides success in a business
process. In this respect, the location of the JCP plant close to the raw materials could further

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provide additional feasibility options. It often becomes difficult to transport the heavy base
raw materials in case the manufacturing units are located at far off places.
Feasibility of the idea
The feasibility of the idea could be judged based upon a number of factors which are
economic feasibility and practical feasibility. The economic feasibility can also be further
divided into present and future profitability standards. The implementation of the renewable
sources of energy such as solar panels is often associated with high prices which need to be
vested by the organization. In the lack of infrastructure and sufficient finances it will become
difficult for the JCP group of organizations to implement the changes within their operations.
However as argued by Mundaca, Roman & Cansino (2015), shifting from non-renewable
source of energy to a greener and cleaner technology can help effective cost control in the
future.
However, the practical feasibility also needs to be taken into consideration whereby
the small size of the factory along with lack of sufficient knowledge in the employee base
regrading the handling and management of devices powered by alternative sources of energy
can make the operations and control difficult. In order to deal with the issues the JCP group
provides sufficient training to the employee base regarding the operations management.
Additionally, the JCP group has a loyal chain of stakeholders which helps in resolving the
issues related to availability of finances.
Assessment 2:-
Effective team collaboration to achieve the business objectives
Working within a team is crucial in order to receive success within a business
organization. In this respect, an effective collaboration is needed within individual team

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members. The group working starts right from the process of planning and implementations
of the changes. A cumulative group research and study needs to be conducted before the
implementation of an idea or strategy. As mentioned by Green et al. (2016), sharing of
expertise and knowledge during different stages of the business process further guides the
success rate in implementation of the organizational changes.
Therefore, a working as part of a team within the JCP groups limited I have come
across a number of issues such as lack of sufficient knowledge regarding the newly
implemented devices and sources. Additionally, working as part of a multicultural and
multilingual team it became difficult for me to communicate with rest of peers and colleagues
coming from different geographical backgrounds. However, the exposure has helped me in
adding more value to mu skills and knowledge. Working under the supervision of many
experienced employees helped in learning regarding some of the basic things such as
planning and optimization of the organizational resource. Additionally, working as part of an
experienced team also helped me in learning regarding the systems and processes.
The optimum use of the organizational resources is one of the basic and most
important requisites for engaging the productivity for the organization. One of the most
important steps in the implementation of green energy technology is convincing the
management regarding the benefits brought about by the implementation of the plan. In this
regard, the conducting an extensive market research is an important part of the change
process. For, which sufficient amount of support from the peers and colleagues is s required.
The knowledge acquired at this stage helped me develop my analytical skills further.

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References
Geddes, A., Schmidt, T. S., & Steffen, B. (2018). The multiple roles of state investment
banks in low-carbon energy finance: An analysis of Australia, the UK and
Germany. Energy Policy, 115, 158-170.
Green, M. A., Emery, K., Hishikawa, Y., Warta, W., & Dunlop, E. D. (2016). Solar cell
efficiency tables (version 48). Progress in Photovoltaics: Research and
Applications, 24(7), 905-913.
Hadian, S., & Madani, K. (2015). A system of systems approach to energy sustainability
assessment: Are all renewables really green?. Ecological Indicators, 52, 194-206.
Hossain, J., & Mahmud, A. (Eds.). (2014). Renewable energy integration: challenges and
solutions. Bewrlin: Springer Science & Business Media.
Hua, Y., Oliphant, M., & Hu, E. J. (2016). Development of renewable energy in Australia
and China: A comparison of policies and status. Renewable Energy, 85, 1044-1051.
Marshall, J. P. (2016). Disordering fantasies of coal and technology: Carbon capture and
storage in Australia. Energy Policy, 99, 288-298.
Mundaca, L., Román, R., & Cansino, J. M. (2015). Towards a Green Energy Economy? A
macroeconomic-climate evaluation of Sweden’s CO2 emissions. Applied energy, 148,
196-209.
Newbery, D. M. (2016). Towards a green energy economy? The EU Energy Union’s
transition to a low-carbon zero subsidy electricity system–Lessons from the UK’s
Electricity Market Reform. Applied energy, 179, 1321-1330.

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Robertson, S. (2018). A carbon footprint analysis of renewable energy technology adoption
in the modal substitution of high-speed rail for short-haul air travel in
Australia. International Journal of Sustainable Transportation, 12(4), 299-312.
Strengers, Y., & Nicholls, L. (2017). Convenience and energy consumption in the smart
home of the future: Industry visions from australia and beyond. Energy Research &
Social Science, 32, 86-93.
Twidell, J., & Weir, T. (2015). Renewable energy resources. Abingdon: Routledge, 55-65.
Wu, J., Zhang, Y., Zukerman, M., & Yung, E. K. N. (2015). Energy-efficient base-stations
sleep-mode techniques in green cellular networks: A survey. IEEE communications
surveys & tutorials, 17(2), 803-826.

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Appendix
Key partners-
Adelaide based
local shops which
act as additional
distributors as
well as chemical
suppliers
Key activities –
Provision of cleaning
an disinfectant
solutions
Value
propositions-
Manufactures
house
disinfectants
in order to
promote
healthy and
germ free
living
Customer
relationships-
Customers are
given special
discounts and
combo offers
Customer
segments-
Middle income
and low income
customer
segment
Key resources –
Some of the key
resources required for
the manufacturing
process are alcohol,
cleaning sodas,
chemical treatment
equipment, trained or
skilled labours
Channels-
Online as well as
home delivery
distribution
channels
Cost structure-
Costs of manufacturing and implementing
alternative energy source within the factory
outlets
Revenue streams –
Target customer segment and partnering agencies
and organizations
Business canvas model
(Source: Author)