Green Restaurant: A Sustainable Business Idea

Running head: THINK BIG
Think Big
Student’s name:
Name of the university:
Author’s note:

1THINK BIG
Table of Contents
Introduction......................................................................................................................................2
Effective explanation of the customer or market problem that needs solving and the reason the
innovation is required......................................................................................................................2
Persuasive argument of the benefits to be generated by the idea....................................................3
Discussion of the proposed business model....................................................................................4
Critical success factors to be managed during execution of the idea..............................................5
Conclusions......................................................................................................................................5
Reference List..................................................................................................................................7
Appendix..........................................................................................................................................8

2THINK BIG
Introduction
Restaurant businesses in Australia moves towards community-based, food-based ideas
and the restaurants are finding way to the up-cycle. The restaurant businesses can instantly grab
high footfalls of customers (Lewis, 2014). In recent time, the entrepreneurs focus on the business
ideas which can address the social or environmental issues. ‘Green Restaurant’ in Australia is
new business idea where the entrepreneurs are planning to provide the global cuisine to the
consumers and best customer service without harming environment. The green restaurants are
basically environment friendly restaurants which do not harm the environment as well as
community people. Green restaurant will recycle the waste and it will also reduce the food waste
along with carbon emission. The owners of the business will focus on recognising the training of
the staffs and the designing of the restaurant which will emphasis on being environment friendly.
Effective explanation of the customer or market problem that needs solving and the reason
the innovation is required
In Australia, food and beverage industry continues to grow and the average Australian
family spend almost AUD 4900 in a year on eating out (Lee, Hallak & Sardeshmukh, 2018). The
educated Australians purchase the products or service when they find that their purchases do not
negatively influence on the environment. Therefore, the idea of green restaurant is high in
demand as the owners of the business will operate eco-friendly restaurant which cater to increase
the pool of the consumers. The customers will believe that by visiting the green restaurant, they
will support the sustainable businesses. At present, the restaurant emits harmful gases from the
kitchen and the restaurants also throw the harmful waste in the environment which can harm the
community people. Amidst the situation, green restaurant will make the environment friendly

3THINK BIG
kitchen which will not emit harmful gases and the restaurant will recycle 100% of the waste. The
interior of the restaurant will reflect the influence of green and the seating areas of the restaurant
will also highlight the touch of green. The restaurant will use the renewable energy resources and
packages, plates and utensils all will provide sustainable development. Therefore, the green
restaurant will reduce the pollution in the environment and the practice of water efficiency and
conservation can help the community. There is a demand in the market to have sustainable
restaurant and this green restaurant will solve the problem. The food offering of the restaurant
will be green as it will be completely vegan restaurant. The takeout services of the restaurant will
ditch the disposables.
Persuasive argument of the benefits to be generated by the idea
First of all, the green restaurant concept will be an example of sustainable business
concept which will definitely help to improve the condition of the environment and the
community. The eco-friendly restaurant will provide benefit of recycling of the waste and
products. The motto of the green restaurant is to reuse and reduce of the wastage as recycling can
be done practically in smaller areas also (Kim et al., 2017). Restaurant owners will recycle the
wastage so that it will not harm the community and environment. Most importantly, the
consumers in Australia are getting health conscious day-by-day and there is an increase of
demand of the vegan food dishes. The owners of the restaurant will take the supply from the
local food suppliers; therefore, the suppliers will benefited from the green restaurant. In addition,
the green restaurant will go green during the time of cleaning. The wastage of the restaurant will
be recycled and the solar panel and bio-electric will be used for energy. In addition, the
restaurant will install water filtration system which will help the restaurant to filter the
underground water directly.