Business of Communication: Analysis of Organisational Communication Theories and Evaluation of Barriers to Travelling Outside UK

This report analyses the theories of organisational communication and evaluates the barriers that prevent people from travelling outside the UK. It discusses theories such as Act theory, Communication accommodation theory, and Theory of cross-cultural communication. The report also evaluates the physical, emotional, organisational structure, information, and culture barriers that prevent people from travelling outside the UK. It provides recommendations for travel agencies to overcome these barriers.

Business of
communication

Contents
ASSESSMENT 1.............................................................................................................................3
Covered in leaflet .......................................................................................................................3
ASSESSMENT 2.............................................................................................................................3
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis and discussion of given topics .....................................................................................3
RECOMMENDATIONS.................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................6

ASSESSMENT 1
Covered in leaflet
ASSESSMENT 2
INTRODUCTION
Business communication can be described as a process which is used by organisations for
promoting a product or service as well as inform customers about the same (Bannier, Pauls and
Walter, 2019). Business communication promotes clarity of direction and greater innovation at
workplace. For better understanding of different aspects of business communication, Hays
Travel is taken into consideration. Hays Travel is an UK based independent travel agent has its
headquarters at Sunderland, England.
This project highlights the purpose and principles that is relevant to differential forms of
organisational communication. It also covers the evaluation of communication practices at
individual and organisational level.
MAIN BODY
Analysis and discussion of given topics
Discussion of general theories of organisational communication
There are varied theories that are used by managers in developing effective strategies by
using organisational communication in a rational manner (Blewitt, Parsons and Shane, 2018).
Differential theories of organisational communication in relevance with Hays Travel are
discussed below: Act theory- This business communication theory was developed by an American author
and is principally based on cognitive architecture. This theory essentially delves into the
procurement of knowledge and understanding of varied useful aspects. It provides a
sequential procedure of tasks that are done by individuals and captured in their mind for
long period of time. This theory is related to emotional barriers that create mental blocks
in individual's mind which changes their perception about the fear of going out at covid
pandemic. Communication accommodation theory- This theory is developed by an American
professor Howard Giles which states that people make adjustments while

communicating. It covers those areas where people are tend to adjust their behaviours
during social interactions. It also delves into social consequences that are faced by
individuals and have impact on their behaviour. These is related to physical barrier
whereby people are afraid of getting in contact with corona infected person. Hays Travel
take care of maintaining social distance in flight by delegating alternate seats to
travellers. Theory of cross-cultural communication- This theory is concerned with implying the
idea of communicating with people of two different cultures (Bolten, 2020). This theory
is principally covers the culmination of individuals when conflicts are raised through
interactions between individuals who hail from different cultures. In organisational
context, it suggests to implement inclusive management method in order to manage
individuals who are from different cultures. This theory is closely related to culture
barriers whereby people are uncertain of differential policies guidelines of varied
countries regarding a initiation of a new variant of corona in that nation. Hays Travel
strategies to design their packages for travellers by keeping a close check on the corona
guidelines and protocols in that specific country.
Evaluation of the barriers that prevents people to book air tickets for travelling outside the UK
People are facing various problems in making communication due to differential
hindrances in their channel or medium of communicating (Dietrich and Fandrejewska, 2018).
Various barriers that are faced by UK citizens which are hindering their travel plans outside UK
are mentioned below: Physical barriers- These type of barriers are concerned with having a physical aspect that
create disruptions in the process of business communication. For instance, a person is
sitting in a room and wants to communicate with other person who is sitting in another
room through a verbal stance. This is because of geographical physical barrier. People are
facing physical barriers in case of maintaining social distancing while travelling in air
planes outside UK. They are also facing fear of being in contact with an infected person.
This barrier has stop people to visit outside UK. Emotional barrier- These type of barrier occur when emotions are not expressed in an
appropriate manner (Palmieri, Perrin and Whitehouse, 2018). It is considered as a mental
limitation that hinders an individual in communicating their feelings and opinions. This is

due to anger, pride and anxiety issues. Due to covid pandemic, people are restrained to
leave their houses and visit through air routes. This has made people to leave their habit
of travelling. This practice led them to feel anxious about travelling again with the fear of
being infected with virus. Organisational structure barrier- In organisational context, these barriers are generated
within their establishment. This create hindrances in the information flow among
employees which essentially results in commercial failure. For instance, lack of
credibility, semantics and information overload in an establishment. People are worried
as well as confused with changing corona guidelines and quarantine rules. They are not
sure which country they chose to visit that has least guidelines for following. Information barrier- These type of barriers in business communication caused when
admin curbs others to send their messages or point of view to a group or a team (Gesell,
Glas and Essig, 2018). For instance in an organisation a finance employee is restricted to
share a confidential file with other employees. This barrier is faced by people as they are
confused about getting a PCR or covid test while planning their visit to a differential
country. They are confused about the various guidelines in different countries as they
have to get a vaccine passport or not. Culture barriers- These type of barriers arise when two individuals who belongs to
different cultures as well as backgrounds interact and this led to arise of conflict at
workplace (Dwyer and Hopwood, 2019). People are unaware of about the uncertainty
regarding the rules and regulations of differential countries. Apart from this, people are
also confused in relation to overflow of information that every country has different
protocols. There is a fear of finding of a new corona variant in a particular country which
led to changes in guidelines and protocols of that country.
Strategies that are adopted by travel agency that has to be implement for overcoming those
barriers Should follow covid guidelines- It is imperative for Hays Travel to follow the
general guidelines framed by government which is developed for preventing people from
bing infected by corona virus. For attracting people to make their travel plans they should
book tickets in an alternate way which suggests that travellers should be given alternate
seats in air plane for maintaining social distancing.

 Provide attractive packages- For curbing the emotional barrier, managers of Hays Travel
has plan to deign effective packages that persuades people to book their tickets through
them. As form last few months, people are restricted to go out for visiting. They also felt
anxious about their safety and corona guidelines. This led managers of Hays Travel to
deign attractive packages which stimulates travellers to plan their visit to other countries. Have an understanding of government protocols- It is desirable for managers of Hays
Travel to have an understanding of government guidelines as well as protocols which
helps them to prepare a effective marketing plan for influencing the travellers for booking
the air tickets. Through this, people gets clarity to determine the place they want to visit. Assess the relevance and reliability of information- It is imperative for managers of
Hays Travel to check the relevancy of the spreading news which help them in designing
their package in an effective manner which attracts people to decide their destination for
visiting.
 Check the guidelines of Covid pandemic- Managers of Hays Travel has to check the
guidelines of various government which helps them to curb the culture barrier. Through
engaging with carried culture in an effective manner, it is imperative for them to have an
understanding of corona guidelines.
RECOMMENDATIONS
It has been recommended to managers of Hays Travel to design their packages in an
effective manner which stimulated the people of UK to plan their visits outside the UK. It is
advisable to resolve the challenges or communication disruptions that are caused due to various
reasons.
CONCLUSION
From the above report it has been concluded that it is business communication is a
valuable aspect which is used by organisational managers for promoting innovation and assists in
commercial success. There are varied hindrances that are faced by organisations or individuals in
getting connected to people with interactions. Physical factors are arise through various aspects
that hinder communication in a manual stance. Culture differences are those which caused
through cultural differences among two individuals who hails from different backgrounds or

cultural practices. To curb these communication barriers organisations uses many strategies
which helps them to minimize them in an effective manner.

REFERENCES
Books and Journals:
Bannier, C., Pauls, T. and Walter, A., 2019. Content analysis of business communication:
introducing a German dictionary. Journal of Business Economics. 89(1). pp.79-123.
Blewitt, J. M., Parsons, A. and Shane, J. M., 2018. Service learning as a high-impact practice:
Integrating business communication skills to benefit others. Journal of Education for
Business. 93(8). pp.412-419.
Bolten, J., 2020. Intercultural business communication: An interactive approach (pp. 139-155).
Routledge.
Dietrich, M. and Fandrejewska, A., 2018. The linguistic and cultural challenges in intercultural
business communication: Part 1. Handel Wewnętrzny, (6 tom 1), pp.185-195.
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
Gesell, C., Glas, A. H. and Essig, M., 2018. Business-to-Business communication in a dynamic
environment: A systematic adductive analysis referring to ramp-up
management. Journal of Business-to-Business Marketing. 25(4). pp.339-355.
Palmieri, R., Perrin, D. and Whitehouse, M., 2018. The pragmatics of financial communication.
Part 1: From sources to the public sphere. International Journal of Business
Communication. 55(2). pp.127-134.