Toyota Motor Corporation
24 Pages993 Words72 Views
Added on 2023-03-24
About This Document
Toyota Motor Corporation is a public limited company founded in 1937 and headquartered in Japan. It is a global leader in the automotive industry, producing over 10 million vehicles annually. The company operates in North America, Europe, and Australia and is known for its luxury vehicles, engines, commercial vehicles, and automobile products. Toyota is listed on TYO, LSE, and NYSE and has a strong focus on hybrid electric vehicle sales. This presentation discusses the company's business segments, vision and mission, popular brands, and strategic operational objectives. It also addresses key issues such as poor marketing staff performance, quality problems, customer loyalty, and digital marketing challenges. Recommendations for improving operational efficiency, including training and recruitment programs, stopping rumors, forming effective marketing strategies, and utilizing digital marketing tools, are provided.
Toyota Motor Corporation
Added on 2023-03-24
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