Operational Strategies for Ford and GM to Gain Market Share from Toyota

Business Operations

Table of Contents
INTRODUCTION...........................................................................................................................2
Introduction of the company wide operations improvement strategy.............................................2
Competitor’s analysis of Toyota.................................................................................................3
Financial highlights.....................................................................................................................4
Issues facing by Toyota...............................................................................................................5
Company wide operations improvement strategy.......................................................................5
Advise on the operational strategies that Ford and GM can implement to gain market share from
Toyota..............................................................................................................................................8
Introduction about Ford...............................................................................................................8
Introduction about General Motors.............................................................................................8
Suggested operational strategies to gain market share from Toyota ..........................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Every activity which is taking place in organisation to keep it moving and earning money
is defined as business operations. Business operations differ according to industry, size, business
type and more. In this, it is essential for organisations to have proper understanding of the
industrial sector in which they are operating their business operations in order to regularly
analyse their business performance (Hazen, Boone and Hill, 2018). This will significantly allow
them to identify deviations that are occurring and are having direct and indirect impact upon
organisation sustainability of entity. In this management unit in organisation is having most
important responsibility determine core information and understanding of their business
operations in respective industrial sector in order to further develop strategies for futuristic
success and growth. With effective evaluation of all these factors assist entity to undertake
preventive exercises in due course of time as to prevent themselves from any complex situations.
Successful determination of business operations assist entity to have effective map or plan for
organisational operations, through which management can delegate or assign roles and
responsibilities to specialists according to their skill. Present report has been conducted to have
information related issues that are being faced by Ford, GM and Toyota and the manner through
which they can assure more market share. Along with this, report also include improvement
strategies that will allow GM and Ford to take advantage of Toyota downshift. Both of these
entities are offering high-quality and luxury services ad products to customers but due to some
issues their business growth are experiencing down step in marketplace.
Introduction of the company wide operations improvement strategy
Overview or profile of Ford, GM and Toyota
Toyota engages in Automotive industrial sector and was founded in the year 1937. With
having its headquarters in Toyota City, Japan this entity is offering their services worldwide
(Toyota Motor Corp. 2020). Engines, luxury vehicles, auto-mobiles and commercial vehicles are
some of the products that entity is offering to their customers with high-class and quality.
Ford operate their business operations as an American multinational auto maker brand
and are operating their organisational activities in Automotive industrial sector. Company was
established in the year 1903 by Henry Ford and are serving their products and services
worldwide. Entity is offer high-quality products like commercial vehicles, auto mobiles, SUVs,
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automotive parts, luxury vehicle etc. to customers. With having more than 190,000 employees
(Ford Motor Co (F.N). 2020). It has been evaluated that Ford is Ford is the second-largest U.S.-
based auto maker (behind General Motors) and the fifth-largest in the world (behind Toyota, VW
and Hyundai-Kia ) based on 2015 vehicle production.
General Motors an American multinational organisation headquartered in Detroit,
Michigan, U.S. Entity was fouLiu, K. and Chen, Y., 2020nded in the year 1908 and dealing in
automotive industry while serving their business services worldwide. Main products of company
include Auto mobiles, Commercial vehicles and Auto-mobile parts. (Liu and Chen, 2020) It has
been evaluated that with having 164,000 employees organisation is offerings high-class services
to its customers. This entity also offer automotive financing services via General Motors
Financial and through General Motors Co they are engaging in designs, builds and sells cars,
trucks, crossover and automotive parts worldwide (General Motors Company. GM.N. 2020).
Competitor’s analysis of Toyota
Toyota an international organisation conducting their business services in automotive
sector undertakes advantage of approaches of innovation in their production and designing
process. Product portfolio of Toyota includes hybrids, SUVs, 4WDs and cars. Due to aggressive
competition in automotive industrial sector Toyota is facing tough competition from Mercedes-
Benz, BMW, Ford, Nissan, Honda, General Motors, Audi and more (Ivanov, Tsipoulanidis and
Schönberger, 2017). These are some of the competitors those who are offering stiff competition
to sales, profitability and market share of entity. It has been evaluated that Ford is one of the
main competitor of Toyota as this has been identified that this entity is leading innovator in auto
mobile industrial sector. Ford targets their customers satisfaction by offering then qualitative
services.
In addition to this, it has been determined that General Motors is also of of the main
competitor of Toyota as entity is offerings wide range of products and services to customers
while maintaining their image of more than one year old Multinational corporation.
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