Business operations of Kraft's Heinz Assignment 2022

Business
operations of
Krafts Heinz
Company

Units 1 and 2 Assignment—Project Proposal

Mission statement, Marketing, Leadership and Management
and Operations Management and Information Technology
 Mission statement-The mission statement of Kraft Heinz implies the steps and measures to be
undertaken in order to meet the goals and objectives in a strategic manner thereby helping Kraft
Heinz to emerge as a pioneer in the respective market and industry.
 Marketing-The scenario and conditions of the market and the business environment play a vital
role in the progress and growth of Kraft Heinz as far as the generation of profits as a result of
sales and marketing of the products and services are concerned.
 Leadership and Management-The effective leadership and management in terms of the
treatment of employees would result in the fostering of amicable relationship between employers
and employees’ thereby leading to the incredible modus operandi of Kraft Heinz as far as the
implementation of the strategy is concerned.
 Operations Management and Information Technology-It is observed that the
implementation of Information Technology at the organisational level of Kraft Heinz would help in
the efficiency of Operations Management to a significant level thereby facilitating the ease of
completion of the projects of Kraft Heinz in a timely manner.

Accounting and financial analysis, Business law, responsibility and
ethics
 Accounting and financial
analysis-The management of
finances of Kraft Heinz helps
in the recording of the
availability of the monetary
resources of Kraft Heinz
(Chandra, 2017).
 Business law,
responsibility and ethics-
The applicable business law,
ethics and responsibility help
in the addressing of the issues
related to the malpractices on
part of Kraft Heinz.
2016 2017 2018
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
Profitability Ratios
Operating profit
margin
Return on Equity
Net Profit