Business Operations of McDonald's | Report

Added on -2020-02-14

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MANAGING
INNOVATION IN
BUSINESS
EXECUTIVE SUMMARY
Global business operations has enhanced market competition and complexities of
consumer demand for different business unit. Innovation has become the integral part of the
business unit. It help companies in creating sustainability in business growth and development.
The present report focused on analysing the business operations of McDonald's and analysing the
business strategies that the companies used to create competitive edge in the economy. It
developed an extensive study about the measures and practices that the company has adopted for
developing effective market position in the company. Moreover, the internal and external
analysis of the business operations helped in analysing the business strategies that has enhanced
innovation in the market.
The study reflected that McDonald's has developed wide market share in the current
competitive market. The business strategies and practices have been well structured and planned
to meet the needs and demands of the people. Effective customer care policies and quick food
service has helped the business in creating a unique market position in the economy. Unique
strategies, quality food products and valuable services of the company has helped in attaining
huge success in the economy. Innovation and development is the integral part of the business
activities.
The current study analysed the business capabilities in the present competitive market. It
evaluated that the business unit has adopted well structured business practice. The report
conducted an innovation audit of McDonald's to examine its innovation history. It helped in
analysing that innovation is the integral part of the business. Examining future innovation
requirements of the business. Considerations regarding wider macro and competitive
environment was considered for the study. In addition to this analysis regarding innovative
business capabilities and action plan of the business was also identified in the report. The overall
study helped in analysing that the company has adopted innovation as integral business part
however to cope up with changing market trends the company need to adopt high refined and
competitive means of business growth to develop a competitive market position in the economy.
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Industry overview and organizational background.....................................................................1
Future of the industry..................................................................................................................6
Organisational innovation...........................................................................................................7
Innovation gap.............................................................................................................................8
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14
INTRODUCTION
Technological development has enhanced the level of competition in the market widely.
Companies are adopting effective business practices for creating an edge in the economy.
Innovation and development is one of the major factor which contributes in the success of the
business unit (Drucker, 2014). Companies in the current era are innovating products, services,
practices, employees growth etc. for creating a competitive position in the market. In addition to
this the business practices and strategies are also coordinated by innovative business practices to
attain high success in the market (Jones, 2010).
The current study will analyse the business capabilities in the present competitive market.
For undertaking the research, business practices of McDonald's will be analysed. The report will
conduct an innovation audit of McDonald's to examine its innovation history. It will examine the
present level of innovation activities and future innovation requirements of the business (Kaplan
and Atkinson, 2015). Considerations regarding wider macro and competitive environment will
also be considered for the study. In addition to this analysis regarding innovative business
capabilities and action plan of the business will also be identified in the report. Different models
and tools will be applied to assess the innovation practices and business capabilities for the
business.
Industry overview and organizational background
McDonald's and history of innovation
McDonald's is a well established, global food chain which is effectively established in
different parts of the world. The company has effectively established 34000 outlets in more than
120 countries of the world. On an average, 1 in every 4 American eats in McDonald's. It has
effectively developed its menu for every person of the world (Kimes, 2011). The business
strategies and practices have been well structured and planned to meet the needs and demands of
the people. Effective customer care policies and quick food service has helped the business in
creating a unique market position in the economy. The organization has employed more than
85000 people around the world. McDonald's has developed effective policies to ascertain the
quality of products and services offered by the business unit.
McDonald's established it business operations in the year 1940 in USA. The company
initiated the commercial activity from a single hamburger shop to global food. The vision of
1

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