Investigate Business Opportunities - Bounce Fitness Case Study

INVESTIGATE BUSINESS
OPPRTUNITIES

Contents
INTRODUCTION...........................................................................................................................1
Task 1: Written Questions...............................................................................................................1
1. Based on the Bounce Fitness Corporate Marketing Plan, identify the industry where Bounce
Fitness belongs.............................................................................................................................1
2. Based on the Bounce Fitness Corporate Marketing Plan, identify the two trends in the
industry that are significant to Bounce Fitness............................................................................1
3. Based on the Bounce Fitness Corporate Marketing Plan, identify the four demographic
changes that provide insight on the growing importance of worker productivity in Australia.. .1
Task 2: Written Questions...............................................................................................................1
1. Based on the Bounce Fitness Products and Services, identify at least two products and at
least two services offered by Bounce Fitness..............................................................................1
2. Based on your review of the documents above, identify at least one company considered to
be a competitor of Bounce Fitness...............................................................................................2
3. Identify at least two products and at least two services offered by your identified
competitor....................................................................................................................................2
4. For each type of marketing activity specified below, identify at least one action that your
identified competitor engages in..................................................................................................2