Bounce Fitness | Assignment-1

Running head: BOUNCE FITNESS
BOUNCE FITNESS
ASSIGNMENT 1
Name of the student
Name of the University
Author Note

BOUNCE FITNESS
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Question 1
a) Analyze the existing policy, practices and information on the Bounce Fitness
website relating to diversity.
Bounce Fitness is a dynamic fitness corporation poised to capture substantial
market share in one of the fastest growing service industries in the country. A Board
of Directors has been established and the Head Office now has a team of General
Manager Finance, Human Resources and Marketing, an Executive Assistant and
support staff. The centers have a Centre Manager, Assistant Manager and a team of
various sizes composed of experts in health related and fitness disciplines.
b) Identify the potential benefits of diversity in the workplace and analyze these in
relation to the business planning and strategic documents of Bounce Fitness.
Diversity in the workplace ensures a variety of different perspectives. Since
diversity in the workplace means that employees will have different characteristics
and backgrounds, they are also more likely to have a variety of different skills and
experiences. Consequently, employees in a company with higher workplace diversity
will have access to a variety of different perspectives, which is highly beneficial when
it comes to planning and executing a business strategy. Diversity in the workplace
leads to increased creativity. People with different background tend to have
different experiences and thus different perspectives. Exposure to a variety
of different perspectives and views leads to higher creativity. When you put together
people who see the same thing in different ways, you are more likely to get a melting
pot of fresh, new ideas, thus improving the creativity of your workforce.

BOUNCE FITNESS
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c) Who would you consult in terms of key stakeholders about their requirements
for a diversity policy?
Specific project-based consultation is widely used for both commercial and
social projects. In the public sector, it is often termed “public engagement” or “public
consultation”, and is usually related to local service developments within specific
communities, and policy development at all levels. In the commercial sphere, it is
commonly used for development of new products and services. A company may
consult with its customers to establish future needs and ensure these are incorporated
into the development of new products and services. Customers are also likely to
present relative perceptions i.e. in the competitive market providing valuable input
about competitor activity. In addition, this can be followed up by feedback on
prototypes, blueprints, etc. before the final products are presented to market.
d) Access diversity policies from other organizations similar to Bounce Fitness and
review for their relevance to Bounce Fitness.
Fitness Australia is a not-for-profit member-based industry association
representing the diverse interests of over 25,000 registered exercise professionals,
fitness service providers and industry suppliers Australia-wide. A broad range of
businesses supply fitness services to the Australian market, ranging from gyms and
fitness centers to outdoor group-exercise companies to sole-trading personal trainers.
In 2011, there were 1,200 fitness businesses registered with Fitness Australia. Based
on estimates by the Health and Fitness Association, this represents approximately
53% of total fitness businesses Australia-wide so the total number of fitness
businesses operating nationally is therefore estimated at 2,250 in 2011. The services