Marketing - Business Opportunity Analysis

Running Head: BUSINESS OPPORTUNITY ANALYSIS
0
Global Marketing Strategy and
Planning
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BUSINESS OPPORTUNITY ANALYSIS 1
Executive Summary
In recent times, Toblerone is making investment at large for audience to know its
brand globally with the availability of potential marketing opportunities. The company use its
capabilities and resources in the business to form its structure with better understanding and
analysing the current situation internally and externally of product line within the
environment. There is increase of competitiveness in the industry along with knowing its
situation to estimate the growth and success of the brand across the globe. The company
decided to increase the investment for way better distribution and increasing its supply in the
markets globally knowing the strengths and opportunities of the brand within the business
while analysing the opportunities overall. Lastly, it is essential to increase the market size of
the company across the globe for success through better marketing plan.

BUSINESS OPPORTUNITY ANALYSIS 2
Contents
Introduction................................................................................................................................3
Company Structure, Capabilities and Resources.......................................................................3
Products, Markets, Distribution and Supply..............................................................................4
Competitive Environment and Industry Situation......................................................................5
SWOT........................................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8