Marketing Mix (4Ps) of Cadbury and Lindt Excellence Milk Chocolate Bars

CW1 Individual Report The 4Ps
Marketing mix

EXECUTIVE SUMMARY.................................................................................................................................3
INTRODUCTION.......................................................................................................................................4
FINDINGS.....................................................................................................................................................4
Target market..........................................................................................................................................4
Products...................................................................................................................................................5
Price........................................................................................................................................................6
Place........................................................................................................................................................6
Promotion................................................................................................................................................7
CONCLUSION...........................................................................................................................................9
REFERENCES..............................................................................................................................................10

EXECUTIVE SUMMARY
Present report focuses on the marketing mix ( 4 Ps) of Cadbury and Lindt excellence
milk chocolate bars as both of Marketing mix is set of actions that are planned leads to success of
the organization and a perfect business plan. It focuses on Products, Prizes , Place and Promotion
strategy of both companies. Target market of companies is compared in this report.

INTRODUCTION
Marketing Mix is simply a mixture of such elements that are essential for every
organization, marketing activities and strategies need to be planned well hat consumers can get
attracted towards the brand. Marketing mix is most important part that aids to influence the
consumer’s consumption of product. Marketing mix is set of actions that are planned by the
organizations in set to promote their products & brand name. Right Marketing mix leads to
success of the organization and a perfect business plan.
FINDINGS
Target market
CADBURY DAIRY MILK BAR LINDT EXCELLENCE MILK CHOCOLATE
BAR
The organizations need to choose their
target market quit smartly so that they
can fulfill consumer’s demand and can
Maintain their business. Plus such targets
should be long term and sustainable
Among themselves (Hadiyati, 2016). Cadbury
has smartly targeted the age group between 5-
10 yrs for its product dairy milk bar. As
consumer that rely in this age group tend
to get more attracted to these kind of
chocolate bars and will be adding in
company’s revenue as well as fulfill these
Consumer’s satisfaction and needs. So
The target market of the Firm is the rich and
elite people, who do not think about the money
while purchasing the chocolates. As rich and
higher people are more targeted audience of
the firm as these are costly Swiss chocolates
and people who are not rich needs to think
about while purchasing ,so people who are able
to buy such chocolates are rich as well as elite
people (Hadiyati, 2016)