Business Opportunity in Waitrose Bakery

BUSINESS
OPPORTUNITY
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introduction of sector and mega trends ......................................................................................3
Entrepreneurial business opportunities arising as result its impact on trends ............................3
STP Model .................................................................................................................................4
Proposal of new product along with trends ................................................................................5
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8

EXECUTIVE SUMMARY
There are some mega trends within retail sector, organisation is looking forward for using
cognitive network system within their working. In addition to this, Waitrose bakery is planning
to adopt new measures with the assistance of cognitive network which assist them in offering
products and services online within more efficacious and attractive way.
This report is based on Waitrose bakery which was founded in 1904 and its headquarter
is located at Bracknell, Berkshire, United Kingdom. They are serving in UK within this they
have approx. 344 stores. Product and services offering by them in attractive manner that will
leads them towards more growth as well as development.
In this report SWOT analysis will be conducted by Waitrose bakery section as it will help
them in analysing their strength, weakness, opportunity and threats. It include internal and
external both analysis because strength & weakness are internal. On the other hand, opportunity
and threats are external. Apart from this, STP model will also going to be implement assist
marketers in crafting their message as well as in developing tailored and relevant message which
engage segment, target audience. Here, STP stands for segmentation, Targeting and positioning.

INTRODUCTION
Business is an organisation or firm who offer goods and services to people in return
particular amount of money will be paid (Lacerda, Ensslin and Ensslin, 2014). It is important
for an organisation to offer innovative goods and services to their customers because it will result
in generating high revenue. In addition to this, business opportunity refers to the situation by
which corporation can earn high profit as well as it can be said as investment that enables buyers
to begin business. The present report is based upon Waitrose bakery which is British
supermarket chain which introduce in 1904 as well as have approx. 325 stores around the world.
This report will further going to discuss impact of mega trends as well as emerging trends on
market. Moreover, entrepreneurial business opportunities arising will discuss with there impact
on trends.
MAIN BODY
Introduction of sector and mega trends
This report is based on retail sector organisation as it is different from other sectors
because they don't create products by their own. Instead of this, they purchase goods and services
from manufacturers in bulk and sold to consumers at markup. Waitrose Bakery is part of British
Supermarket which was founded in 1904 and its headquarter located at Bracknell, Berkshire,
United Kingdom. Area serving by them is United Kingdom within this they have approx. 344
stores. They are offering products and services within more attractive way that will leads them
towards more growth as well as development.
There are some mega trends within retail sector, organisation is looking forward for using
cognitive network system within their working (Kerzner and Kerzner, 2017). Motive behind its
implementation is to operate in more effective manner and increase their shares as well as
position within UK. In addition to this, respective organisation is planning to adopt new
measures with the assistance of cognitive network which will help them in offering products and
services online within more effective as well as attractive manner.
Entrepreneurial business opportunities arising as result its impact on trends
Business opportunity is that by which organisation will be able to generate profit within
market for getting competitive advantages. For getting business opportunities it is important for
Waitrose to be innovative in market as well as have to launch some innovative offering which