Business Opportunity Project

This project proposes launching Unisex Jeans as a new product for Tesco in the Asian retail market, targeting middle-income consumers and leveraging mobile-first shopping trends. The project highlights the potential for growth and development in this market segment.

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BUSINESS OPPORTUNITY PROJECT
Retail clothing sector is one of the biggest sectors across the world today.
Organisations which are a part of the retail sector are growing rapidly because of
the rising demand of fast fashion products and services. These demands have
made the organisations and the companies which are a part of the retail sector
grow on large scale and achieve required growth and success. It has been seen as
the trends are the only ones in the retail sector which shapes the industry and
makes it achieve new growth and success.
As per the Forbes, the Four Mega-trends Reshaping The Global Retailing
Industry includes:
• Asia is the new frontier for retailing
• Connected consumers will be mobile-first
• Middle-income consumers want maximum value
• Omni-channel reinvents the shopping journey and consumer
expectations
As per these trends, it can be seen that the clothing retailing sector
is having huge opportunities to grow into a means to achieve required
growth and development and ensure that it is providing effective services
to it customers. The above mega and emerging trends showcase that the
market needs a product which can be sold on large scale and is fit for
middle-income consumers as well. Along with it, the Asian market is a
huge opportunity for the company to start selling new products and
services.
The new product as per the requirements of the trend which Tesco needs to
launch in its clothing retail is Unisex Jeans. Unisex jeans is the newest
innovation under which the company can successfully launch a product which
is as per the trends requirement and can fulfil the overall needs and demands of
the customers as well.
The Unisex Jeans are going to be sold in the markets of Asia pre-
dominantly, because the Asian market is seen as the new frontier for retailing.
One of the most important requirement of the business of the retail companies
is to ensure that desired growth and development is taking place and the trends
are being covered.
Unisex Jeans are going to fulfil the needs and requirements of both the
male and female customers. Along with it, the middle-income consumers are
the ones which are in the needs of such products as well that can provide them
with maximum value. The new Jeans will is going to be more comfortable and
will be provided in different colours to the maximum amount of the customers.
Along with it, the Jeans will be sold for the person of each and every age group,
because under that criteria the company is going to reach on terms of fulfilling
the consumer demands as per the trends.
The other important aspect that is going to be carried here is that the
Unisex Jeans is going to be sold under the easy buying approaches. The
customers while visiting any clothing of retail stores with the availability of
Unisex Jeans can buy them easily with the help of mobile wallets and just by
easily scanning a code. This approach is going to simplify the process of
customers and would provide them with an effective buying experience.