Starbucks is a US-based company of coffee and a chain of coffee houses that started with a store in Seattle, Washington, and grew into a multinational chain of coffee houses that operates through around 21,500 stores in over 64 countries across the globe. This study aims to evaluate the business prospect of Starbucks in the market of the Czech Republic. The organization already exists in the capital of the country and in some of its prime locations. Therefore, this study aims to evaluate the expansion prospect of the company in the said country.