Understanding Business Organisation: Organisational Structure and Business Environment Analysis

MGBBT0UBN
Understanding Business
Organisation

Contents
Contents...........................................................................................................................................2
1. INTRODUCTION.......................................................................................................................1
2. ORGANISATIONAL STRUCTURE OF THE COMPANY......................................................1
3. BUSINESS ENVIRONMENT ANALYSIS OF THE ORGANISATION.................................2
3.1 SWOT Analysis.....................................................................................................................2
3.1.1 Strengths:............................................................................................................................2
3.1.2 Weaknesses.........................................................................................................................3
3.1.3 Opportunities......................................................................................................................3
3.1.4 Threats................................................................................................................................3
3.2 PESTLE Analysis..................................................................................................................3
3.2.1 Political...............................................................................................................................3
3.2.2 Economical.........................................................................................................................4
3.2.3 Social..................................................................................................................................4
3.3.4 Technological.....................................................................................................................4
3.2.5 Legal...................................................................................................................................4
3.2.6 Environment.......................................................................................................................5
6. CONCLUSION............................................................................................................................5
REFERENCES................................................................................................................................6

1. INTRODUCTION
The term business organisation refers to any entity which is formed to carry out practices on
commercial enterprise. Present case study aims to gain understanding about a business
organisation together with its environment. Premier Inn Hotel is a business organisation with
approximate 78000 rooms addition to 800 hotels. It was established as Travel Inn in the year
1987 by Whitbread for competing with Travelodge. It operates for providing quality and
affordable hotel services for guests so to assist them to work well and live along with positively
impact on globe around it (Premier Inn Hotel, 2022). It also works for providing meaningful
work, set of skills and opportunities related to career development for the team. Major of hotels
of the business organisation are in UK, although, it begun expansion in global market as well. It
makes appeals to family market segment through holding competition addition to use social
media platforms for promoting destinations addition to new hotels. The enterprise also uses all
kinds of channels for better effects and strong presence of the brand throughout.
Present study covers organisational structure of the establishment, business environment
analysis by using frameworks including SWOT Analysis and PESTLE Analysis.
2. ORGANISATIONAL STRUCTURE OF THE COMPANY
Organisational structure states the ways wherein task allocation, supervision together with
coordination are directed for goal achievement (Pinto, 2018). In association to Premier Inn Hotel,
hierarchical or tall organisational structure is followed with pre-determined responsibilities, roles
and functional units. In this kind of organisational structure, employees have clear understanding
about defined responsibilities along with knows roles at workplace. Mentioned below are benefit
of tall structure to Premier Inn Hotel:
 Allows specialisation: With tall structure, organisational managers divide responsibilities
to the people logically. In context to Premier Inn Hotel, different managers in tall
structure allocate duties to employees in logical manner by permitting specialisation that
creates extra layer of efficiencies.
 Clear advancement paths: In a company, all people have desires for advancing in careers
(Kuznetsov and Et. Al., 2019). By following tall structure, managers of Premier Inn Hotel
offer very clear and easy advancement paths through either replacing departing or
advancing superiors.
1