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Business Organisations and Environments in a Global Context PDF

   

Added on  2020-10-05

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Business Organisations andEnvironments in a GlobalContext
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Pestle analysis of Switzerland ...............................................................................................2Porters five force model of Nike............................................................................................5CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................1.........................................................................................................................................................1
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INTRODUCTIONEvery business organization set their specific goals and objectives for earning profit atmarket place. In this context, numerous range of corporations are operating at global level inorder to expand their activities for attaining success. Along with this, environment refer to thesurroundings and condition in which firm are operate their business activities (Brown andOsborne, 2012). As it directly influence the decision making process of the company. Thus, it isimportant for business organization to analysis all environmental factors to improve their overallperformance level at global level. With the help of this, firm attain various benefits to make theirbrand image strong. Present report is based on Nike, which is an American multinationalcompany that is engaged in development, manufacturing and worldwide marketing and also salefootwear, accessories and services. The prime objective of this report is to identify opportunitiesand threats for NIKE as it is going to expand its business in Switzerland and for this PESTLEanalysis for Switzerland and Porter's 5 forces will be made.MAIN BODYA business organization refer to a person and group of people working in a team with thesame commercial interest. For this, company set clear goals and objectives with the purpose ofattaining success at market place. In addition of this, number of businesses are operate in globalcontext with the aim of increasing better success at international level. Thus, it is important forbusiness organization who tries to operate their activities at global level needs to analyse all thefactors which directly affect operations. This will help in improving overall performance level atmarket place. In this context, business environment is refer to the combination of internal andexternal factors which directly influence decision making process of the company (Bansal andHoffman, 2012). For reducing its negative impact, company needs to analysis both factorsbefore implementing new strategies within the business activities. In order to survive for longrun, companies need to adapt changes as fast as possible. The present assignment is based upon Nike, it is multinational corporation whichengaged in designing, developing manufacturing and sales of footwear, accessories, equipmentsetc. Nike is known as world's largest distributor of athletic shoes and apparel as well as a leadingproducer of sports equipments by having revenue of US$ 34.35 billion. The firm marketsproducts under its own brand Nike Golf, Nike+, Nike Dunk, Nike Blazers etc. Mission statement1
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of Nike is to bring inspiration and innovation to every athlete in the world whereas visionstatement of the company is to continuously offer qualitative products with raising growth inindustry and expand worldwide. In order to achieve its mission and vision statement, thebusiness organisation is required to assess external environment then develop any strategy orpolicy (Murray, Skene and Haynes, 2017). It help company to stay ahead in market competitionand increasing sales as well. Furthermore, various countries has their own business environment, in which Switzerlandhas one of the world's most effective and transparent administration. This framework makes thenation an attractive location for corporate associations to settle. Along with this, Switzerland isone of the most liberal and competitive economies over the globe, due to three main factors, i.e.strengthened by its social stability, moderate taxation and an extremely stable political system.Its geographic location at the centre of Europe is an additional advantage. Therefore, stable andtransparent political system of Switzerland allows investors to make decisions over the longterm.As Nike is going to expand its business in Switzerland, thus management to recognise theoverall environment of a nation; it can be done through PESTLE analysis.Pestle analysis of Switzerland Political factors – These factors encompasses with taxation policies, government laws,regulations, VAT, political stability, trade regulations, pricing policies, favoured trading partnersetc. Company should also considers local and federal power structure and also analyse howanticipated shifts in power could hinder business associations. In addition to this, Switzerland'sgovernment, parliament and courts are classified into three categories, such as – federal,communal and cantonal. In which Federal constitutions cover areas linked with tariffs, foreignrelations, value added taxes and legislations on currency (Black, Morrison and Gregersen,2013). Cantons (or certain major cities) have controlled police force whereas executive power isregulated by government and federal management. Therefore, overall political environment ofthe nation is good and any business can easily survive at there because Switzerland's governmentallows foreign direct investments and there is free import export policy for business. But, oneof the major issue in Switzerland's political system is to follow health and safety law and take alegal licence for business that is a quite lengthy process. Low tax rates can be an opportunity forNike as it can sale its products at there even at low prices whereas threat for Nike is lengthylicensing process require high costs and it is time consuming. 2
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