Business Organisations and Environments in a Global context |PDF
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Added on 2020-12-29
Business Organisations and Environments in a Global context |PDF
Added on 2020-12-29
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Business Organisations and Environments ina Global context
Table of ContentsINTRODUCTION...........................................................................................................................1Main Body ......................................................................................................................................1Information of organization....................................................................................................1Discussion of business environment .....................................................................................3PESTLE analysis of Dacia auto-mobile company.................................................................4Porter's Five force analysis of Dacia .....................................................................................7Recommendations .................................................................................................................8CONCLUSION ...............................................................................................................................8REFERENCES ...............................................................................................................................9
INTRODUCTIONAny individual or more person is forming for providing goods and services to customersis known as business organization. The objective of organization is to making profits. It offers alegal structure that determine enterprise's structure profits spread and liability risk. Businessenvironment means a collection of all individual, organisations and other elements which may ormay not under control of company (Dhone and Kamble, 2016). Assignment is based on Dacia. It is car manufacture in Romanian which is taking namefrom historical location. The company is founded in 1966. They are expanding their business inglobal area that is Australia.In this context, study is based on information of organization, discussion of businessenvironment and application of analytical approaches to promote business in the global context.Main Body Information of organizationThis company is established in 1996.The important plant of Dacia made up in Pitesti. In1968. They have obtained instruments and system of Renault 12. They have manufacturesEstafette, accomplished fallen variation of van in small numbers. In 2004 to 2011, Dacia Loganis most prosperous exemplary since original 1300.In 2015, remains by far best-selling car whichis comprising 43% share of Dacia's total Romanian sales.It has a manufacture capability of 3, 50,000 transports per year. It is separated in manydivision like body work, picture, construction, automatic and figure, factory etc. In the 2006, itworks in concurrence with Renault Technologies Romaine engineering centre placed inBucharest. It besides incorporate a different manner office, Renault design Central Europe. In2012, Dacia has sold out total of 3, 59,822 transport of which about 2, 30,000 were exported toWestern Europe. Sales of company total of 5, 50,920 units in 2015. The Revenue of Dacia 23.14Billion lei in 2017. Dacia has reached new sales records during March 2017 and in thesestatistics, 5773 units sold. This makes 1 % of market share in the UK (Dacia Car sales, 2017). 1
Present Challenges and futures opportunities for Dacia: The company can influence certain elements which is based on knowledge of customer’sbehaviour, an aggregation of buyer demand that leads to market segmentation and substantialstructural changes. Firm has manufactured six models offered to customers both on domestic andforeign market. Foreign car manufactures also view this market as having possible developmentand this result in strong competitions as the sales level. It is useful for Dacia to know about sizeof sub markets in developing areas of Romania. Dacia's car sales territorial structureDistribution of Dacia car sales by models Customers perceptionInternational Operation by Dacia They have sales reached 6, 55,235 units in 2017, it is 12.2% increase as compared with2016.Company was offensive on international market. Outside Romania 611,973 cars weresold and 12% more than in 2016.2Illustration 1: Dacia car sales (Sources: Dacia car sales in the United Kingdom (UK) from January 2014 to December,2017)
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