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Business Organisations and Environments in a Global Context Concept

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Added on  2020-10-22

Business Organisations and Environments in a Global Context Concept

   Added on 2020-10-22

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BusinessOrganisations andEnvironments in aGlobal Context
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................9
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INTRODUCTIONBusiness environment is an concept that includes internal and external factors whichimpact on the entire activities of the company in both positive and negative way. In this, internalfactors consist customers workers, management whereas government rules and regulation,competitors are the part of external factors (Lasserre, 2017). In context of this, the globalbusiness environment define as the environment in context of different sovereign nations, factorsrelated with the exogenous that directly influence the decision making process of company.Present report is based on RENAULT, is French multinational auto-mobile manufacturecompany produce a range of cars and vans to offer large number of customers in variouscountries. Company is looking to expand its business in HUNGARY with the aim of attainingsuccess at market place. Report will covered the external business environment of the chosencountry that directly impact on the entire operational activities of RENAULT. Along with this,report is also includes analytical approach for RENAULT to evaluate the market trends toexpand their business in HUNGARY in most effective way. MAIN BODYOverview of business organizationRENAULT is one of the famous auto-mobile manufacture company in the world. It isFrench multinational company that established in 1899 by Louis Renault and his brother Marceland Fernand with the purpose of serving best quality services to the customers. Mainly thecompany produce cars and vans along with this in past firm also has manufactured tanks,tractors, trucks and auto-rail vehicles. Furthermore, in 2016 company was ninth biggest auto-maker in the world. Theheadquartered of this company is located in Boulogne- Billancourt. RENAULT owns automobileDacia and RENAULT Samsung motors. In context of this, the main vision statement ofRENAULT is to raise the brand image and also increase the desire for RENAULT amongcustomers. With the help of this, company can easily provide better customers services andsatisfaction. This will contribute in capturing larger market share form its rivals in upcomingtime frame. Along with this, mission of RENAULT is to make as well as sustain image of thecompany more profitable and competitive in market place (Del Giudice and Maggioni, 2014).Company also want to make their customer base more strong by enhancing their positive1
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