Business Organisations & Environments in a Global Context

Business Organisations and
Environments in a Global Context

INTRODUCTION
Business organisation are the enterprises where business operations are being carried for
providing goods and services to meet the customer needs (Anderson and et.al., 2016). It is very
necessary for organisations to concentrate on environment in which they are operating to control
risk or failure of business. The chosen company in this report is Samsung which is a South
Korean international enterprise headquartered in Samsung town, Seoul. It is an electronic
company which provides products such as mobile phones, washing machines, refrigerator etc.
Hence, in this report Samsung company will expand its operations to Australia to make the
company reach heights. Thus, various types of analytical approaches will be discussed under this
report such as; PESTLE analysis, BCG matrix and other tool which helps in knowing of business
environment in more impelling way.
MAIN BODY
Information of selected business organisation
Organisation is a place or an entity where a group of people work together, goods and
services are being produced and sold to customers for attaining common goals. The main motive
behind running business is to earn high profit and satisfy customer needs. Organisations should
grab the opportunities from the global environment and extend their business in different
countries.
In this report Samsung which is an electronic company is planning to expand their
operations in Australia as they are finding many opportunities to grow. It is a south Korean
multinational conglomerate company started by lee Byung- Chul in 1938 as a trading company
but since 1990 it has progressively globalised its products in electronics particularly in mobile
phones which have become the major source of profit. It has the sixth global brand value. It
contains various subsidiaries under the Samsung brand name.
Products offered by Samsung are quite expensive and incredible and creates a good
platform of competition for companies who are expanding its operations in electronics sector.
The new strategy adopted by Samsung on research allows them to quickly capitalise on
technology by their competitors. (Brustbauer, 2016). Samsung electronics is operating under the

segment of consumer electronics with a market share of approx 37.22% selling television, music
systems, washing machines, refrigerators and microwaves.
Samsung which is the most Profitable organisation whose main purpose is to provide
customers with standard products in order to share trust and confidence by satisfying their needs
and demands in a definite time period. Samsung is the fastest growing brand in the world and
wants to expand its operations in Australia by offering products with unique functions. Samsung
is adopting knowledgable legal structure in workplace in order to control risk and loss. Hence
helping the respective company to follow ethical nature to reduce risk of failure of business. It is
very essential for Samsung to maintain ethical structure and organisational structure for
effectively managing the organisation.
IT just follows simple efficient practices and methods for producing goods and services.
which serve for the betterment of society (Goleman, 2017). Samsung cares for philosophy and
values in order to carry business ethically and efficiently.
 People
 Excellence
 Change
 Integrity
 Co- prosperity
These values provide respective company certain actions and help in decision making. It
also maintains excellence, integrity in its business operations which helps to provide standard
products to customer and satisfy their needs. From their core values it is clearly determined that
company focus on innovating goods and services to their customers by maintaining excellence
and integrity in their work. Samsung which is going to expand its operations in Australia needs
to done proper planning by properly analysing the environment in identifying their needs and
values and target more customers (Henry, Foss,and Ah, 2016).
Goals and Objectives of Samsung-
 To realise that products get available to large customers in Australia in effective manner.
 To properly comfy in organisation culture of Australia and comfy with proper activities.
 To manufacture and deliver product and services at affordable rates.
Segmentation and Targeting group