Case Study on Samsung PDF
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Added on 2022-01-25
Case Study on Samsung PDF
Added on 2022-01-25
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i
INDIVIDUAL ASSIGNMENT
TECHNOLOGY PARK MALAYSIA
BM020-3-M-MO
MANAGING ORGANIZATION
NAME : SABITA KUNWAR
STUDENT NUMBER : NPB000173
INTAKE CODE : NPSMF2001MBA
LECTURER : JEEVAN PAUDYAL
HAND IN DATE : 30 JUNE 2020
INDIVIDUAL ASSIGNMENT
TECHNOLOGY PARK MALAYSIA
BM020-3-M-MO
MANAGING ORGANIZATION
NAME : SABITA KUNWAR
STUDENT NUMBER : NPB000173
INTAKE CODE : NPSMF2001MBA
LECTURER : JEEVAN PAUDYAL
HAND IN DATE : 30 JUNE 2020
ii
Abstract
Samsung is a multinational South Korean company headquartered in
Samsung city, Seoul. It was founded as a trading company in 1938 and in the late
1960s it entered the electronics industry, which is now the largest information
technology company in the world. This paper looks at the model of Samsung
decision-making and its process. Samsung's decision-making tends to be fast, well
open to market demands; however, the group has a formal organizational style
where the CEO and the board of directors make decisions. The paper provides
insights how the company mission and vision statement contributes company
growth. Samsung Vision for new decades is “Inspire the world, Create the future”.
And Samsung mission is to devote human resources and technology to create
superior products and services contributing to a better global society. At last this
paper discussed about the strength, weakness, opportunities and threats of
organization.
Abstract
Samsung is a multinational South Korean company headquartered in
Samsung city, Seoul. It was founded as a trading company in 1938 and in the late
1960s it entered the electronics industry, which is now the largest information
technology company in the world. This paper looks at the model of Samsung
decision-making and its process. Samsung's decision-making tends to be fast, well
open to market demands; however, the group has a formal organizational style
where the CEO and the board of directors make decisions. The paper provides
insights how the company mission and vision statement contributes company
growth. Samsung Vision for new decades is “Inspire the world, Create the future”.
And Samsung mission is to devote human resources and technology to create
superior products and services contributing to a better global society. At last this
paper discussed about the strength, weakness, opportunities and threats of
organization.
iii
Table of Contents
Abstract ............................................................................................................................. ii
1. Introduction ................................................................................................................... 1
1.1 Samsung................................................................................................................... 1
1.2 History ..................................................................................................................... 2
1.3 Board of Director ..................................................................................................... 2
2. Decision Making Model................................................................................................. 3
3. Analysis......................................................................................................................... 7
3.1 CEO Contribution .................................................................................................... 7
3.2 SWOT Analysis ....................................................................................................... 8
3.2.1 STRENGTH.......................................................................................................... 8
3.2.2 WEAKNESS ......................................................................................................... 9
3.2.3 OPPORTUNITIES ................................................................................................ 9
3.2.4 THREATS........................................................................................................... 10
4. Recommendation ......................................................................................................... 10
5. Conclusion................................................................................................................... 11
6. References ............................................................................................................................... 12
Table of Contents
Abstract ............................................................................................................................. ii
1. Introduction ................................................................................................................... 1
1.1 Samsung................................................................................................................... 1
1.2 History ..................................................................................................................... 2
1.3 Board of Director ..................................................................................................... 2
2. Decision Making Model................................................................................................. 3
3. Analysis......................................................................................................................... 7
3.1 CEO Contribution .................................................................................................... 7
3.2 SWOT Analysis ....................................................................................................... 8
3.2.1 STRENGTH.......................................................................................................... 8
3.2.2 WEAKNESS ......................................................................................................... 9
3.2.3 OPPORTUNITIES ................................................................................................ 9
3.2.4 THREATS........................................................................................................... 10
4. Recommendation ......................................................................................................... 10
5. Conclusion................................................................................................................... 11
6. References ............................................................................................................................... 12
1
1. Introduction
1.1 Samsung
Samsung is a global South Korean conglomerate based in Samsung city,
Seoul, South Korea. It was founded by Lee Byung - Chul in 1938 as a trading firm.
In the late 1960s, Samsung entered the electronics industry, which is now the
world's largest IT (share, 2015 ).Samsung covers many fields including information
and communication systems, manufacturing, culture, and advertisement. We may
note that some of their goods are electronic, telecommunications components
(Aslan, 2019). Samsung is the leading brand value-added organization in the
country. Samsung operates globally in over 50 countries. Nowadays Samsung is
investing under the name Samsung brand in the construction of buildings and the
concrete market. Samsung produces electronic products such as TVS, printers,
laptops, washing machines, microwaves, handheld USB devices, LCDs, cameras,
cd players etc. Other Samsung categories are produced in building, such as real
estate, but they are specialized in electronic logging, electrical cable, tube line,
telephone log (which are all made of concrete and iron)(Essays, 2018). It formed a
number of divisions related to electronics, including Samsung Electronics Devices
Co., Samsung Electro-Mechanics Co, Samsung Corning Co, and Samsung
Semiconductor & Telecommunications Co.
Samsung Electronics Co. Ltd. is Samsung Group's sole company, and Asia's
biggest electronics manufacturer. The Samsung electronics stands for stability,
reliability and warmth (Essays, 2018). Samsung Electronics Co, Ltd. specializes in
the manufacture and sale of electronics and portable computers. The company
works as follows: Consumer Electronics, Information Technology & Mobile
Communications and Computer Solutions. The company group of Consumer
Products includes cable TV, computer, scanner, air-conditioners, refrigerators,
washing machines, and medical equipment. The company group Information
Technology & Mobile Devices sells portable products, multimedia tools, laptops,
and digital cameras. The company division Computer Solutions comprises of
1. Introduction
1.1 Samsung
Samsung is a global South Korean conglomerate based in Samsung city,
Seoul, South Korea. It was founded by Lee Byung - Chul in 1938 as a trading firm.
In the late 1960s, Samsung entered the electronics industry, which is now the
world's largest IT (share, 2015 ).Samsung covers many fields including information
and communication systems, manufacturing, culture, and advertisement. We may
note that some of their goods are electronic, telecommunications components
(Aslan, 2019). Samsung is the leading brand value-added organization in the
country. Samsung operates globally in over 50 countries. Nowadays Samsung is
investing under the name Samsung brand in the construction of buildings and the
concrete market. Samsung produces electronic products such as TVS, printers,
laptops, washing machines, microwaves, handheld USB devices, LCDs, cameras,
cd players etc. Other Samsung categories are produced in building, such as real
estate, but they are specialized in electronic logging, electrical cable, tube line,
telephone log (which are all made of concrete and iron)(Essays, 2018). It formed a
number of divisions related to electronics, including Samsung Electronics Devices
Co., Samsung Electro-Mechanics Co, Samsung Corning Co, and Samsung
Semiconductor & Telecommunications Co.
Samsung Electronics Co. Ltd. is Samsung Group's sole company, and Asia's
biggest electronics manufacturer. The Samsung electronics stands for stability,
reliability and warmth (Essays, 2018). Samsung Electronics Co, Ltd. specializes in
the manufacture and sale of electronics and portable computers. The company
works as follows: Consumer Electronics, Information Technology & Mobile
Communications and Computer Solutions. The company group of Consumer
Products includes cable TV, computer, scanner, air-conditioners, refrigerators,
washing machines, and medical equipment. The company group Information
Technology & Mobile Devices sells portable products, multimedia tools, laptops,
and digital cameras. The company division Computer Solutions comprises of
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