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Case Study on Samsung PDF

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INDIVIDUAL ASSIGNMENT

TECHNOLOGY PARK MALAYSIA

BM020-3-M-MO

MANAGINGORGANIZATION

NAME
: SABITA KUNWAR
STUDENT NUMBER
: NPB000173
INTAKECODE
:NPSMF2001MBA
LECTURER
:JEEVAN PAUDYAL
HAND IN DATE
: 30 JUNE 2020
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Abstract

SamsungisamultinationalSouthKoreancompanyheadquarteredin
Samsung city, Seoul.It was founded as a trading company in 1938 and in the late
1960s it entered the electronics industry,which is now the largest information
technology company in the world.This paper looks at the model of Samsung
decision-making and its process.Samsung's decision-making tends to be fast, well
open to market demands; however, the group has a formal organizational style
where the CEO and the board of directors make decisions.Thepaperprovides
insights how the companymission andvision statementcontributescompany
growth.Samsung Vision for new decades is “Inspire the world, Create the future”.
And Samsungmission is to devote human resources and technology to create
superior products and services contributing to a better global society. At last this
paperdiscussedaboutthestrength,weakness,opportunitiesandthreatsof
organization.
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Table of Contents

Abstract.............................................................................................................................ii

1. Introduction
...................................................................................................................1
1.1 Samsung
...................................................................................................................1
1.2 History
.....................................................................................................................2
1.3 Board of Director
.....................................................................................................2
2. Decision Making Model
.................................................................................................3
3. Analysis
.........................................................................................................................7
3.1 CEO Contribution
....................................................................................................7
3.2 SWOT Analysis
.......................................................................................................8
3.2.1 STRENGTH
..........................................................................................................8
3.2.2 WEAKNESS
.........................................................................................................9
3.2.3 OPPORTUNITIES
................................................................................................9
3.2.4 THREATS...........................................................................................................10

4. Recommendation.........................................................................................................10

5. Conclusion...................................................................................................................11

6. References...............................................................................................................................12
1
1.Introduction

1.1Samsung

Samsung is a global South Korean conglomerate based in Samsung city,
Seoul, South Korea.It was founded by Lee Byung-Chul in 1938 as a trading firm.
In the late 1960s, Samsung entered the electronics industry, which is now the
world's largest IT(
share, 2015).Samsung covers many fields including information
and communication systems, manufacturing, culture, and advertisement. We may
note thatsome of their goods are electronic, telecommunications components
(
Aslan, 2019). Samsung is the leading brand value-added organization in the
country. Samsung operates globally in over 50 countries. Nowadays Samsung is
investing under the name Samsung brand in the construction of buildings and the
concrete market. Samsung produces electronic products such as TVS, printers,
laptops, washing machines, microwaves, handheldUSBdevices,LCDs, cameras,
cd players etc. Other Samsung categories are produced in building, such as real
estate, but they are specialized in electronic logging, electrical cable, tube line,
telephone log (which are all made of concrete and iron)(
Essays, 2018). It formed a
number of divisions related to electronics, including Samsung Electronics Devices
Co.,SamsungElectro-MechanicsCo,SamsungCorningCo,andSamsung
Semiconductor & Telecommunications Co.

Samsung Electronics Co. Ltd. is Samsung Group's sole company, and Asia's
biggest electronics manufacturer.The Samsungelectronicsstands for stability,
reliability and warmth(
Essays, 2018).SamsungElectronics Co, Ltd.specializes in
the manufacture and sale of electronics and portable computers. The company
worksasfollows:ConsumerElectronics,InformationTechnology&Mobile
CommunicationsandComputerSolutions.Thecompany groupofConsumer
Products includes cable TV,computer,scanner,air-conditioners,refrigerators,
washingmachines,andmedicalequipment.ThecompanygroupInformation
Technology & Mobile Devices sells portable products, multimedia tools, laptops,
and digital cameras. The company division Computer Solutions comprises of
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