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(solution) Business Organisations and Environments in a Global Context

   

Added on  2020-12-09

12 Pages3440 Words472 Views
Business Organisations andEnvironments in a GlobalContext

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Background information of Mark and Spencer......................................................................1Background Information on the Business Environment in Portugal......................................3Application of an appropriate analytical model.....................................................................4Data and charts to support business in Portugal.....................................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONBusiness organisation can be defined as a corporation which uses a systematic approachfor achievement of goals. For success of business, it is essential for owners to set a propermission and vision statements. It provides a specific direction to people who are associated withbusiness operations and gains their cooperation for the same (Bansal and Hoffman, 2012). Incontext with globalisation, in order to move business at international level, a company requires toanalyse factors like which impact on operations. This assignment deals with the concept ofinterrelationship of business organisation and environment at global level. The company heretaken is M&S which deals in retail sector and offer a wide range of clothes and cosmetic relateditems. Currently this organisation is going to launch its stores in Portugal for generating highprofitability. Thus, present report highlights different types of analytical approaches like PESTanalysis, segmentation and some other tools to understand the business environment in deepmanner. MAIN BODYBackground information of Mark and SpencerBusiness refers as a process where product and services are produce or manufacture andthat products or services sold to customers. The main motive of business is to earn profit and tryto create opportunities to grow or expand their business and when they get opportunities theyutilize it fully. Opportunities for a business can be in any form such as expansion of business insame country or extend business in any other country. The organisation selected for this assignment is Mark and Spencer, is a one of the majormultinational retail store, which was founded in 1884 and headquartered in the city ofWestminster, London. It is founded by Michael Mark and Thomas Spencer. The respectivecompany is specialises in selling of clothing, home products and luxury food products (Bockenand et. al., 2013). Currently Mark and Spencer has 979 stores across the United Kingdomincluding 615 stores that sell only food products. It has around 85,000 employees and it servetheir products and services worldwide. Mission:- Mark and Spencer mission statement are to do inspirational quality accessibleto others.1

Vision:- The respective company vision is to be the criterion against which other aremeasured- Benchmarking. Values:- Mark and Spencer values are quality, service, innovation and trust. Objective:- Mark and Spencer organizational objective is to regain its leadership inclothing and speciality food. This objective is achieved by translating sales and authority intosuperior values, quality and appeal. Sales Objective of respective company is to improve theirsales per foot (Brammer, Jackson and Matten, 2012). They seems return per foot as a key ofoperational objective going forward. And employees objective is to develop a career path foremployees, the respective company attract, motivate and retain effective workforce fortransformation of business and performance. Target Segmentation:- Mark and Spencer core target customers are under 25 to 55 agegroup men and women, but per una range target customers are women aged between 25 to 35and size of 8-18. Income and social class target by respective company is not so high, they meettheir expectation with providing appreciate practical, good products and value for reasonablepriced. Mark and Spencer target their potential audiences by using various channel of promotionand advertising such as social media, TV and so on. Mark and Spencer is offering most of the places in world and now they are planning toexpand their business in Portugal. Portugal is a country which is situated around west and southwest side of the Iberian Peninsula in South western Europe. The respective country have theirown culture which is slit different from other countries culture due to which Mark and Spencer iscan face some problems in conducting their operations in effective and efficient manner (Brownand Osborne, 2012). So, Mark and Spencer do their planning and design strategy accordingly todo operations in Portugal in appropriate manner for that they study and analysis culture, traditionand business culture of receptive country. Mark and Spencer is providing quality products andservices to its customers all over the world and now try to expand their business in new cultureof Portugal and hoping that their new collection according to respective culture is like bycustomer and they fell connected with Mark and Spencer. Legal Structure:- Their is no separate legal business entity is created in Mark andSpencer, this structure is simple and easy for respective company. Sole proprietor is beneficialfor the respective company in tax regulation and savings. 2

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