Organisations in a Global Economy

Business
Organisations in a
Global Economy

Table of Contents
INTRODUCTION...........................................................................................................................1
BACKGROUND INFORMATION ON ORGANISATION..........................................................1
Overview of company..................................................................................................................1
BACKGROUND INFORMATION ON BUSINESS ENVIRONMENT.......................................2
PESTLE analysis.........................................................................................................................2
ANALYSIS OF THE BUSINESS SCENARIO..............................................................................5
Application of Porter's Five Forces Analysis..............................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Costa Coffee is one of the leading coffee house chains which are executing business all
around the world. It is mainly established in Dunstable, Bedfordshire. The founder of it was
Costa family and established it in year 1971 (Montero and et.al., 2018). The company is looking
for FDI opportunity of business expansion in New Zealand. With the help of it the organisation
will be able to attract large number of customers and increase profits. By expanding business in
the country the company will also able to increase its market share. For this purpose different
topics are discussed in this report. These are background information of the enterprise and its
business environment. Additionally, porter's five force model is also used for the purpose of
analysing business scenario in this report.
BACKGROUND INFORMATION ON ORGANISATION
Overview of company
Costa Coffee is the largest organisation which is a coffee house chain of Coca Cola. It
was founded by Costa Family in year 1971. Earlier roasted coffee is suppliers by it to the coffee
shops and caterers. Afterwards, it started its own shops and sold varieties of coffee's to the
customers. The size of the company is very large as it is operating business at global level.
Revenues of it for year 2016 were around 1.168 billion pounds and net income for the same
period was around 153 million pound (Nguyen and et.al., 2017). It is owned by Coca Cola which
is a private company and the legal structure which is followed by it is limited company. There
are various international operations of it which are as follows:
Sales: It is one of the main operation of Costa Coffee because it is selling range of
Coffees to the customer in international market. For this purpose, quality of all the items is
focused by it so that it can meet the expectation level of consumers.
Marketing: It is also a major operation of Costa Coffee which executed by marketing
department of the company at international level. For large as well as small companies it is very
important to market all the items sold by them so that large number of customers could be
attracted towards it. This operation is highly focused by the business entity as it helps it to spread
awareness about all the varieties of coffees which are sold by it to the customers. Different
advertising campaigns are conducted by the organisation at global level to increase its sales. If
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