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Business Organisations and Environments in a Global Context Assignment - Costa

   

Added on  2020-12-09

14 Pages2757 Words234 Views
Business Organisations and Environments ina Global Context

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INTRODUCTIONOrganization has look modification in setting of economic. The key element of successinternationally of companies through improving connection practical application. This preventsefficient interaction and swift way to international marketplace. There are various situationswhile companies are globally operating such as cultural difference, legal issues, HR issues, fiscalproblems etc(Epifanova and et.al., 2015). On other hand, international business environment isthe multi attributes involves dealing risk, legal, taxation risk, cultural difference and politicalconditions. Globally business environment consists political, economic, social, legal andtechnological surroundings. It offers in promptly approachable mode deeply analysis of businessenvironment at territorial, national and global levels. This study is based on Costa. It is themultinational coffee house organization. It is subsidiary company of Whitbread. This assignmentwill assess information of chosen business organization. It will discuss allocated businessenvironment. It will analysis application of appropriate analytical approach by using data andexample from pestle analysis. MAIN BODY Introduction of business organization Costa is the British multinational Coffee house organization headquartered in Dunstable,Bedfordshire. It is entirely owned subsidiary of Whitbread. Company is the second largest coffeehouse chain in the world. Organization was founded in London in 1971 by Costa family as wholesale operation delivering roasted coffee to caterers and expertise Italian coffee shops. It has sincegrown to 3401 stores across 31 nations by acquired by Whitbread in 1995. The business has2121 UK restaurants, over 6000 Costa Express vending facilities and further 1280 outletsoverseas including 460 in China(Botha, Kourie and Snyman, 2014).Costa is selling Hot drinks, Cold drinks, Savoury snacks involving sandwiches, breakfastitems, Giant biscuit. The revenue of Costs Coffee houses around 1.167 billion and 153 Millionnet income in 2016. The first Costa store outside the UK opened in Dubai in 1999. It wasdeclared that Coca-Cola attends to buy chain of 3.9 Billion, a deal that is expected to completedin first half of 2019. Now they are expanding their business in the Poland. All companies have many competitors, so that there are four challengers such as CafeCoffee Day, Barista Lavazza, Mochas and Starbucks. Whitbread 59.5 Million acquisition ofCoffee nation. A chain of devices of Coffee were re-branded as Costa Express. Organization plan2

to expand to target hospitals, colleges and shipping interaction. Company has suffered down insales at its high street stores and warned consumers demand remain hushed. Its UK outlets hadfallen 1.45% in the 30 November. Costa's whole UK sales dipped 0.1% in the first quartermarking only second time they have ever fallen. Company has 1357 high street stores, 1032franchise stores and 7100 Express machines in the UK. Firm has inclined its own utilization ofdisposal cups and is now recycling 12 m year out of yearly 200 m sold. Now they are offeringrecycling in every stores. Chain is also contributing 25% discount to consumers bringing inrecyclable cup. The total sales growth of company is 7.5% and return of capital around 46% in2017. In the 2017, spending in quick services coffee outlets was forecast to scope 2.4 BillionBritish pounds and expected visits to range 673 million. In 2018, revenue of company around1.00 Billion(Last three year revenue of Costa Group, From 2016 to 2018). 308/07/190509/07/190510/07/190500.20.40.60.811.20.820.911revenueIllustration 1: Revenue of Costa GroupSource: (Last three year revenue of Costa Group, from 2016 to 2018)

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