Business Organization and Environment Report for Company Starbucks

BUSINESS
ORGANIZATION AND
ENVIRONMENT REPORT
FOR COMPANY
STARBUCKS AT POLAND

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background, Organisational Structure, legal form ....................................................................1
Starbucks back ground information in Poland:...........................................................................3
Analysis of business scenario......................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business organizations is basically a group of people who aim to achieve certain goal to
meet their targets or objectives. One of the business organization is Starbucks. Starbucks is
America based of coffee company with worldwide presence founded in Washington in 1971 and
currently operating in more than 75 countries. This report includes background information of
Starbucks, their organization structure which is a mix of different organization structures and
their legal form. This report will also do background analysis of Starbucks through PESTLE
analysis then we will also do Starbucks scenario analysis through Porter's five force model and
explain all five factors in brief.
MAIN BODY
Background, Organisational Structure, legal form
Poland as it is one of the most attractive place in Europe in terms of Foreign direct investment
because of cheap labour, food financial condition, large population, so Starbucks is thinking of
expanding its business in Poland. Therefore, here we will discuss what are the legal forms,
organizational structure that Starbucks need to follow.
Starbucks Corporation is an American coffee-house chain founded in march31,1971 in Seattle,
Washington D.C., U.S. It is headquartered in 2401 Utah Avenue South, Seattle, Washington,
U.S. It was founded by Jerry Baldwin, Zev Seigl and Gordon Bowker(Zavyalova, Pfarrer and
Reger., 2017). It belongs to the beverage industry and is one of the largest and popular coffee
chain in the world. It manufactures and sell coffee and tea.
The Starbucks is a public traded company and is listed on NASDAQ,NASDAQ-100
INDEX, S&P 100 and 500 Indexes. The organization have 277000 plus employees around the
world. It is headed by Kevin Johnson who is a current CEO of the company. Its products include
tea, coffee, baked goods and sandwiches.
The Starbucks corporation have a market capitalisation of $82 billion on 29 November
2018.Its key statistics of the year 2018 are ;Revenue $24.71 billion, Net Income of $4.52 billion,
and sales growth by 10.4% in the year 2018.It has total assets of $24.16 billion and total equity
of $1.18 billion in the fiscal year 2018(September-October).
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